AVP, Alternatives Marketing, Real Estate
About The Position
The AVP, Real Estate Investment Marketing is part of the Alternatives Marketing team and has a dedicated focus on Nuveen Real Estate, an affiliate of Nuveen. The position develops and executes comprehensive marketing strategies supporting investment and capital-raising efforts across Nuveen’s global real estate platform. It focuses on marketing sophisticated real estate offerings, strengthening product positioning, and improving the client experience for institutional and other sophisticated investors globally. The role is responsible for a broad range of primarily U.S.-focused marketing activities, including marketing collateral, digital and email marketing, multimedia content, events, and communications. It calls for generalist marketing knowledge and exposure to commercial real estate, asset management, finance, and/or institutional investment. The position partners with business development teams, subject matter experts, investment professionals, product teams, and marketing colleagues to support business growth and deliver coordinated, effective marketing initiatives.
Requirements
- At least five years of financial services, asset management, or investment marketing experience.
- Experience working with institutional investor audiences, sales teams, investment teams, and investment products.
- Ability to execute marketing initiatives with measurable results.
- Ability to assess complex information and translate it into clear, compelling messaging, visuals, and client-facing materials.
- Ability to work comfortably with multi-location and global teams.
- Strong collaboration, communication, organization, and prioritization skills.
- Self-directed and motivated, with ability to work independently in a complex organization.
- Strong interpersonal skills, including a proactive approach to resolving issues and improving ways of working.
- Sound judgment and ability to think independently, challenge assumptions, and escalate issues appropriately.
- Bachelor’s degree in communications, marketing, finance, or a related field.
- Strong Microsoft Office skills, particularly PowerPoint, Excel, and SharePoint.
- Physical requirements: sedentary work.
Nice To Haves
- Seven years of financial services, asset management, or investment marketing experience.
- Knowledge of commercial real estate, private real estate, real estate debt and equity strategies, and institutional real estate investor needs.
- Experience with marketing and content platforms such as Workfront, Seismic, Cvent, Thirdlight, InDesign, or Photoshop.
- Cross-border or multilingual experience.
- University degree preferred.
Responsibilities
- Develop and execute integrated marketing campaigns for real estate products, strategies, and thought leadership through paid, earned, and owned channels, including digital, social, email, webinars, advertising, events, and sales enablement.
- Collaborate with brand, design, content, events, social, digital, and client marketing teams to deliver coordinated initiatives and measure their impact.
- Lead product-specific marketing plans for primarily institutional real estate strategies, including sector-, strategy-, and vehicle-specific campaigns.
- Research market opportunities, competitor activity, client needs, and sales feedback to inform product positioning, marketing themes, launch plans, and client-facing materials.
- Partner with product, portfolio management, real estate specialists, and marketing colleagues to differentiate strategies across collateral and campaigns, incorporating market feedback and sales insights to improve materials.
- Create and manage real estate platform, capability, strategy, and product marketing collateral, including pitchbooks, brochures, acquisition flyers, and sector updates, while maintaining alignment with business priorities and consistency across regions where relevant.
- Manage the editorial calendar and production process for real estate content, including market insights and product updates; coordinate proofreading, compliance review, and design to support sales priorities and fundraising milestones.
- Support digital marketing initiatives, including website content and navigation, social media content, e-newsletters, and distribution of thought leadership and product content through email marketing platforms.
- Coordinate Nuveen’s participation, sponsorship, and engagement in real estate-focused industry events.
- Work with Marketing Services to maintain accurate and current collateral and distribute new materials through Nuveen platforms such as DMAT and Seismic.
- Serve as a trusted marketing partner to real estate business development teams, subject matter experts, investment professionals, and product teams, building relationships and positioning marketing as a contributor to business growth.
Benefits
- Comprehensive Total Rewards package.
- Superior retirement program.
- Competitive health, wellness, and work-life offerings.
- Depending on the role, participation in an incentive program linked to performance, such as annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
