Autotech Regional Manager, Sales & Business Development

Genuine Parts Company•Atlanta, GA

About The Position

The Region Manager, NAPA Autotech Sales & Business Development leads field execution and regional growth of NAPA Autotech training programs. The role directly manages assigned instructors, ensures high-quality and customer-focused training delivery, and is accountable for regional training sales, profit, utilization, customer satisfaction, and operating results. The manager partners with NAPA field leadership, distribution centers, Major and Regional Accounts, System Sales, suppliers, customers, and Autotech leadership to identify demand, build training commitments, expand participation, and strengthen the NAPA Autotech brand. The position balances customer requirements, instructor capacity, travel, expenses, safety, and training quality across an assigned territory. It leads regional growth and financial performance, oversees instructor-led and applicable digital training operations, develops instructor talent, coordinates internal and customer partnerships, and maintains governance, safety, and continuous improvement. The role requires extensive travel, including overnight and occasional weekend or holiday travel, and may involve transporting and setting up training aids and materials in offices, classrooms, training centers, customer shops, warehouses, and event environments.

Requirements

High school diploma or equivalent.
At least 5 years of experience as a working automotive technician.
At least 5 years of progressive leadership, sales, training, shop-operations, marketing, curriculum-development, or comparable business experience, including coaching, managing, or developing others.
Demonstrated ability to sell, promote, or grow service-based or other intangible programs.
Knowledge of automotive and/or truck repair operations, shop functions, diagnostic processes, automotive systems, and industry terminology.
Experience leading teams, managing performance, and fostering employee engagement in a field-based or geographically dispersed environment.
Strong business acumen and ability to interpret sales, profit, utilization, expense, and operating data to guide decisions.
Strong customer relationship, communication, presentation, planning, organization, and problem-solving skills.
Ability to prioritize multiple demands, exercise sound judgment, manage change, and execute with urgency.
Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint.
Ability to travel extensively—up to 80%—by vehicle and commercial air, including overnight, weekend, and holiday travel as business needs require.
Demonstrated integrity and commitment to a safe, respectful workplace.

Nice To Haves

Bachelor’s degree in business, automotive technology, education, operations, or a related field.
Experience in automotive technical training, technician development, aftermarket operations, or repair-shop management.
Experience directly supervising automotive technical instructors or other field-based technical teams.
Experience supporting Major Accounts, Regional Accounts, multi-location customers, franchise systems, or field-sales organizations.
Knowledge of NAPA programs, operations, customers, and field structure.
Working knowledge of repair-information systems, including Mitchell 1 or comparable platforms.
ASE Master Automobile Technician certification and/or ASE Advanced Engine Performance Specialist (L1) certification.
EPA Section 609 Refrigerant Handling certification.
Experience using learning-management systems, virtual-training platforms, customer-relationship-management systems, or performance-reporting tools.

Responsibilities

Execute the regional Autotech operating and growth plan to meet assigned sales, profit, training-volume, and customer-engagement objectives.
Analyze regional sales, class, utilization, expense, and customer data; identify gaps and implement actions to improve results.
Promote Autotech training programs to field leaders, customers, Major Accounts, Regional Accounts, suppliers, and other stakeholders to secure class commitments and attendance.
Identify and develop new customer, market, sponsorship, and training-growth opportunities.
Execute approved class and online pricing programs and escalate requested exceptions through appropriate leadership channels.
Support training initiatives that strengthen customer automotive and truck repair knowledge, diagnostic capability, service-sales effectiveness, and related parts-sales opportunities.
Lead efficient regional execution of instructor-led and applicable digital training programs in accordance with approved plans, budgets, policies, and customer requirements.
Assess customer needs and allocate instructor, equipment, training-aid, and material resources to meet demand while optimizing quality, utilization, cost, and travel efficiency.
Review, assign, and approve instructor schedules; monitor training days, customer coverage, class attendance, travel, and expense performance.
Ensure training materials and demonstration aids are available and appropriately distributed for scheduled programs.
Coordinate the transportation and setup of training aids, including mockups, as needed for training delivery.
Address customer concerns, training-delivery issues, and operational barriers promptly and professionally.
Monitor competitor offerings and customer feedback and recommend regional improvements to programs, delivery methods, and market approach.
Lead, coach, develop, and hold assigned instructors accountable.
Manage recruitment, selection, onboarding, deployment, engagement, performance management, retention, and succession activities for assigned instructors.
Establish performance expectations for instructional quality, customer experience, safety, utilization, communication, and operating results.
Observe and evaluate instructor performance; provide timely feedback, coaching, recognition, development plans, and corrective action as appropriate.
Foster a respectful, inclusive, safe, collaborative, and customer-focused work environment.
Communicate Autotech priorities, goals, quotas, policies, initiatives, and performance results consistently to the instructor team.
Serve as the primary regional liaison among Autotech, NAPA field and headquarters teams, distribution center leadership, Major Account leaders, System Sales, suppliers, and customers.
Maintain regular contact with regional decision-makers and provide timely updates on training opportunities, schedules, results, issues, and customer needs.
Partner with field and headquarters teams on marketing, communications, and promotional activities that increase class commitments, attendance, and customer adoption.
Present Autotech offerings at NAPA, customer, distribution-center, and owner meetings, conferences, trade shows, tool shows, and other promotional events.
Communicate Major Account training plans and progress to appropriate account-management stakeholders.
Provide clear written communications, reports, presentation materials, and virtual sessions to keep field teams informed of Autotech programs and results.
Manage regional operating expenses, travel, inventory, vehicles, training equipment, and other assigned assets in accordance with budget and company policy.
Ensure assigned vehicles, training aids, and equipment are maintained in safe working condition and used in accordance with applicable safety requirements.
Enforce company policies, standard operating procedures, pricing practices, safety requirements, and asset-control standards.
Recommend and implement process improvements that improve productivity, instructor utilization, training quality, customer experience, and regional financial performance.
Perform other duties as assigned.