Automotive Sales Representative

Honda World of Conway•Conway, AR

2d•Onsite

About The Position

The new and used sales representative is responsible for selling new and used vehicles, generating leads, meeting monthly sales standards, and ensuring customer satisfaction. The role involves helping customers select vehicles, explaining product features and options, arranging test drives, completing sales paperwork, and delivering vehicles. Representatives maintain prospect and owner follow-up systems, coordinate with dealership sales, finance, and service personnel, and work to encourage repeat and referral business. They are expected to develop product and sales knowledge, meet dealership productivity standards, conduct business ethically, and perform other related duties as assigned. This position is conducted in a professional dealership setting and includes test-driving routes with potential buyers. Additional travel may be required to deliver vehicles or for other work-related circumstances. The position requires a high school diploma or equivalent and sales experience; dealership experience is preferred. Pre-employment motor vehicle record, drug-screen, and background checks are required.

Requirements

Work experience in sales or a related field.
Knowledge of automotive sales.
Advanced computer skills, specifically with Reynolds and Reynolds.
Ability to understand the importance of confidentiality and maintain it.
Ability to understand and follow work rules, policies, and procedures.
High school diploma or equivalent.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.
Ability to meet the stated physical demands, including sitting, standing, walking, climbing, stooping, kneeling, crouching, crawling, and lifting or moving items.
Ability to complete required pre-employment motor vehicle record, drug-screen, and background checks.

Nice To Haves

Dealership experience.

Responsibilities

Help customers select vehicles by asking questions and listening to their needs.
Approach, greet, and assist customers who enter the dealership showroom or sales lot.
Attend product and sales training courses as requested by the sales manager.
Sell and deliver the required minimum number of vehicles per month.
Address customers’ transportation needs through new and used vehicle purchases.
Explain product performance, applications, benefits, optional equipment, features, accessories, and technologies to prospective customers.
Offer test drives to prospects and follow dealership procedures for obtaining identification before a test drive.
Maintain a strong commitment to customer satisfaction and comply with applicable federal, state, and local laws governing retail auto sales.
Set personal income goals consistent with dealership productivity standards and develop strategies to achieve them.
Understand vehicle equity, values, and depreciation and explain these to customers.
Ensure the sales manager has an opportunity to meet each customer.
Turn all closed deals over to the finance and insurance manager with completed paperwork, including insurance information and trade title.
Write complete sale orders and process paperwork according to dealership policies.
Prepare sold vehicles for customer delivery and deliver vehicles, explaining operating features, warranty, and paperwork.
Use the dealership sales control and follow-up system.
Introduce customers to service department personnel and explain the dealership’s service and maintenance offerings.
Follow up on post-delivery items, tag and title work, outstanding commitments, and special requests.
Maintain owner follow-up and prospect development systems to support customer satisfaction, repeat business, and referrals.
Schedule the first service appointment for purchasing customers.
Review and analyze performance daily, weekly, monthly, and annually to improve time management and planning.
Conduct business ethically and professionally and continuously develop product and sales knowledge.
Perform other job-related duties as assigned.
Maintain a professional appearance and an organized, safe, and clean work environment.
Attend sales meetings, arrive on time, work the required shift, follow supervisor instructions, interact effectively with coworkers, and respond positively to feedback.
Learn product details promptly and communicate effectively with customers and team members.