Lia Honda Williamsville - Automotive Sales Consultant

The Lia Group•Buffalo, NY
•$50,000 - $100,000•Onsite

About The Position

Lia Honda Williamsville is seeking an experienced Automotive Sales Consultant with a proven track record of selling new and used vehicles while maintaining exemplary customer satisfaction (CSI). The role focuses on delivering an excellent customer experience and building long-term relationships that encourage repeat business. Compensation is listed as $50,000–$100,000+.

Requirements

  • Experienced salesperson with a proven track record selling new and used vehicles while maintaining exemplary CSI.
  • Punctual and reliable.
  • Superior customer service skills.
  • Willingness to work evenings and Saturdays.
  • Ability to respond well to direction and suggestions from management.
  • Ability and desire to achieve individual and department goals.
  • Comfort communicating with customers by phone, email, text, and in person.
  • Ability to negotiate according to the trained method.
  • Clean and valid driver's license.

Responsibilities

  • Approach, greet, and assist customers who enter the dealership lot or showroom.
  • Develop a strong understanding of automobiles and the dealership’s offerings, including features, trim levels, capabilities, and competitive models.
  • Qualify customers by understanding their requirements and interests and identifying the vehicles and options that best fit their needs.
  • Demonstrate vehicles through walk-arounds, explaining features, safety characteristics, and other details; conduct test drives and explain warranties, safety ratings, and fuel mileage.
  • Overcome objections efficiently, negotiate and ask for the sale, complete pre-sale documents, and work with customers’ insurance companies.
  • Set realistic expectations and guide customers throughout the vehicle purchasing process.
  • Build rapport with new and repeat customers to encourage repeat business and referrals; suggest trade-ins, respond quickly to inquiries, and recommend sales campaigns.
  • Follow up with sold and unsold clients using various tools and software.
  • Report to the sales manager and general manager regarding new and pending deals, objectives, daily activities, and analysis.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) plan with employer match.
  • Continued education and manufacturer hands-on and web-based training.
  • Paid time off.
  • Paid weekly.
  • Employer-funded life insurance plan.
  • Discounts on services and parts.
  • Employee vehicle purchase plans.
  • Company-provided uniforms.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service