Automotive Business Development Manager

Scranton Chevrolet of Norwich•Norwich, CT

8d•Onsite

About The Position

Scranton Chevrolet of Norwich is looking for a creative, hands-on Automotive Marketing Manager who can turn vehicles, people, and everyday dealership moments into content customers want to watch. This role is for someone who can spot a story on the showroom floor, write a compelling hook, shoot and edit the video, choose the right music, publish it, and learn from the results. You’ll have room to bring your ideas to life and make a visible impact on our Norwich dealership. Scranton Chevrolet of Norwich serves customers shopping for Chevrolet and pre-owned vehicles in southeastern Connecticut. We’re part of the Scranton family of dealerships, alongside Scranton Motors in Vernon. The family’s automotive legacy began in 1952 and continues today under its third generation of leadership. That history gives us deep roots in Connecticut. At Norwich, you’ll help introduce that legacy to new customers while showing them the people and personality behind this dealership.

Requirements

Experience in marketing, social media, digital content, video production, advertising, or a related field.
Strong video editing skills and examples of content created.
Ability to develop video concepts, scripts, hooks, captions, and calls to action.
Experience creating and publishing content for major social platforms.
Comfort shooting content on-site and collaborating with employees and leadership.
Strong organization, communication, and follow-through skills.
A portfolio or links to videos, social content, or campaigns produced.

Nice To Haves

Fluency in Spanish and/or Chinese, including Mandarin or Cantonese.
Experience creating or adapting marketing content for multilingual audiences.
Automotive or dealership marketing experience.
Familiarity with Chevrolet or other General Motors brands.
Photography, videography, or on-camera experience.
Experience with Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, Canva, or similar tools.
Experience with paid social advertising, analytics, and lead generation.

Responsibilities

Plan, shoot, edit, and publish video content including vehicle features, walkarounds, short-form videos, customer delivery moments, employee spotlights, behind-the-scenes dealership content, promotions, events, community involvement, and service tips.
Develop video concepts, scripts, opening hooks, captions, and calls to action.
Collaborate with sales and leadership teams to identify compelling stories and assist employees in feeling confident on camera.
Plan and manage content across social media channels (Instagram, Facebook, YouTube, TikTok, etc.).
Build a content calendar, adapt creative work for each platform, follow emerging trends, and test new ideas.
Track video performance, engagement, website traffic, inquiries, leads, and other customer interest measures.
Use performance data to improve future campaigns and communicate insights to the team.