Automotive General Manager | $120k - $220k | Base + Performance Based Commission | Infiniti of Tacoma | Steady Sales Fl

LARSON MOTORS INC • Fife, WA

6h • $120,000 - $220,000 • Onsite

About The Position

Larson Automotive Group is hiring an experienced General Manager for Infiniti of Tacoma to lead dealership operations, develop a high-performing team, and deliver an exceptional luxury ownership experience while driving overall business performance. The role involves working with Infiniti manufacturer requirements to set clear business goals, executing business strategies for strong financial performance, championing a guest-first culture, and leading dealership profitability across sales, service, and operations. The General Manager will partner with executive leadership on sales, marketing, and operational initiatives and lead by example for their department.

Requirements

• Proven success as a General Manager or General Sales Manager in an automotive dealership
• Strong understanding of dealership financials, KPIs and operational controls
• A people-first leader with a track record of developing managers and building culture
• Customer-focused mindset with a passion for reputation and long-term growth
• Confident decision-maker who thrives with autonomy and accountability
• High integrity, strong communication skills, and executive presence
• Proven leadership experience in automotive dealership operations with the ability to drive performance across sales, service, and overall dealership functions
• Strong business acumen with the ability to understand financial statements, key performance indicators (KPIs), budgets, and operational metrics
• Ability to develop, coach, and motivate managers and team members while creating a culture of accountability and continuous improvement
• Exceptional communication and interpersonal skills with the ability to build strong relationships with employees, customers, OEM partners, and dealership leadership
• Strong decision-making and problem-solving skills with the ability to analyze challenges, identify opportunities, and implement effective solutions
• Ability to adapt to changing priorities while maintaining focus on dealership goals and customer experience
• Professional presence with the ability to represent Infiniti of Tacoma and Larson Automotive Group at the highest level
• Availability to work a flexible schedule, including evenings, weekends, and dealership events as needed
• Valid driver's license with a clean driving record
• Ability to successfully complete a background check and drug screening

Nice To Haves

• Bachelor’s degree preferred; equivalent combination of automotive leadership experience, education, and training will be considered

Responsibilities

• Work with Infiniti manufacture requirements to set clear business goals and objectives
• Execute business strategies that consistently deliver strong financial performance
• Champion a guest-first culture rooted in transparency, trust and long-term relationships
• Drive overall dealership profitability through effective sales, service, and operational leadership
• Lead from the front and be the example for your department
• Partner with executive leadership to implement forward-thinking sales, marketing and operational initiatives
• Lead dealership performance across sales, service, and operations while ensuring alignment with company goals and Infiniti standards

Benefits

• Medical, Vision & Dental Insurance
• Company-Paid Life & AD&D Insurance
• Additional Coverage: Supplemental Life & AD&D, LTD, Accident, Hospital Indemnity, Pet Insurance
• Wellness Programs: Employee Assistance Program (EAP), KOFE financial wellness program
• Retirement: 401(k) with company match and multiple contribution options
• Time Off & Holidays: PTO accrual from day one plus paid holidays
• Employee Perks: Vehicle Purchase Program with exclusive pricing
• Demo Vehicle Provided

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree