Auto Home Senior Product Analyst (Hybrid)

TruStage•Madison, WI
•$93,100 - $139,700•Hybrid

About The Position

The Product Analyst will drive data-informed decisions for TruStage’s Auto/Home program through in-depth product and program analysis, data accuracy and integrity, and actionable insights that shape product strategy and improve the consumer experience. The role also monitors industry trends to anticipate market shifts and maintain a competitive advantage. As a key contributor, the analyst partners closely with the Senior Product Manager and provides analytical outputs to Marketing, Finance, and Actuarial teams to inform business decisions. The role uses data to uncover trends, identify opportunities, and support initiatives that fuel growth and improve consumer engagement. The ideal candidate has strong analytical expertise, proficiency in data visualization tools and techniques, and an interest in market dynamics.

Requirements

  • Bachelor’s degree in Business, Economics, Data Analytics, Computer Science, or a related field.
  • At least 5 years of experience in product analytics, business analysis, or a similar role.
  • Proficiency in advanced analytics methods and experience with business intelligence tools such as Power BI; knowledge of data warehousing and ETL processes.
  • Strong understanding of data modeling, data visualization, and reporting best practices.
  • Excellent communication skills and ability to present complex data clearly and actionably.
  • Familiarity with Agile methodologies and the product development lifecycle.
  • Comfort with data governance and integrity.
  • Ability to apply strategic analysis models and translate strategy into actionable plans.
  • Financial acumen to interpret P&L, ROI, and other key product or program performance metrics.

Responsibilities

  • Partner with the Senior Product Manager and Director to develop and manage program KPIs and build models that inform and support future program strategy.
  • Provide data-driven recommendations to support roadmap planning and strategic initiatives.
  • Analyze product performance across Auto/Home partners and industry trends to identify opportunities for improvement.
  • Conduct in-depth analyses of ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
  • Collaborate with cross-functional teams, including Marketing, Operations, and Finance, to align on business objectives.
  • Serve as Business Data Steward for Auto/Home product data, ensuring accuracy and governance.
  • Monitor the competitive landscape and industry benchmarks.
  • Assist with or conduct competitive analysis, assessment, and research for new delivery channels and product or partner enhancements.

Benefits

  • Medical, dental, and vision coverage
  • Employee assistance program
  • Life insurance
  • Disability plans
  • Parental leave
  • Paid time off
  • 401(k)
  • Tuition reimbursement
  • Annual incentive (bonus) plan may be available, depending on position eligibility
  • Flexible workplace and work-life balance support
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