Audience Marketing Manager, North America Agency

Meta•New York, NY

19h•$152,000 - $213,000

About The Position

Meta is seeking a strategic and experienced Audience Marketing Manager to lead North America agency marketing efforts. In this role, you will develop and execute audience-first marketing strategies that drive measurable impact for Meta's advertising platform among North America's agency ecosystem, including holding companies, independent agencies, and media buying groups. You will serve as a subject matter expert on agency audiences, partnering with sales, product marketing, and cross-functional marketing teams to shape how Meta engages and grows its agency relationships at scale.

Requirements

8+ years of experience in audience marketing, growth marketing, or integrated marketing strategy within the advertising, media, or agency ecosystem
Experience developing and executing data-driven marketing strategies that drive measurable business outcomes for advertiser or agency audiences
Experience partnering with sales organizations and cross-functional teams to align marketing programs to revenue and pipeline goals
Experience translating complex audience insights and advertising platform data into actionable marketing strategies and executive-level communications
Experience managing large-scale, cross-functional marketing programs with multiple stakeholders and competing priorities

Nice To Haves

Familiarity with Meta's advertising platform, including campaign measurement methodologies, audience targeting capabilities, and agency buying structures
Experience presenting marketing strategy and performance insights to executive or C-suite audiences
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience working directly with or within a North America advertising agency, holding company, or media buying organization
Experience using marketing analytics tools and audience segmentation platforms to inform strategy and optimize channel performance
Experience in leading tentpole programs, including working with cross-functional teams
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Responsibilities

Develop and execute audience marketing strategies and programs targeting North America agency partners, including holding companies, independent agencies, and media planning and buying groups, to drive adoption of Meta's advertising solutions. These programs will include key industry and/or Meta tentpoles
Analyze agency audience data, sales feedback, and market trends to identify growth opportunities and inform go-to-market priorities across Meta's advertising platform
Build audience segmentation frameworks that enable personalized, scaled marketing outreach across channels relevant to the North America agency ecosystem
Define measurable marketing goals aligned to agency pipeline and revenue objectives, and partner with data science and marketing insights teams to establish learning agendas and measurement plans
Collaborate with product marketing to translate Meta advertising platform capabilities into compelling narratives and value propositions tailored to agency decision-makers and media planners
Synthesize performance insights and market intelligence to continuously refine audience strategies and optimize campaign effectiveness across direct and scaled marketing channels
Align cross-functional stakeholders across sales, marketing, and product on North America agency audience priorities, communicating progress and tradeoffs clearly to leadership
Represent North America agency marketing strategy and performance results to executive leadership through structured quarterly reviews and strategic briefings
Identify and implement AI-integrated workflows to accelerate audience research, content development, and campaign analysis across the agency marketing function