Audience Development VP

Avispa Technology•New York, NY

2h•Hybrid

About The Position

A leading digital streaming network seeks an Audience Development VP to support international billing, vendor operations, creative requests, and campaign operations.

Requirements

10+ years of experience in audience development, programming strategy, entertainment marketing, content strategy, streaming, television, digital media, or consumer media growth.
Experience driving both viewership and fandom for television series, franchises, tentpoles, or entertainment brands.
Understanding of linear programming, on-air promotion, audience flow, scheduling priorities, and how linear momentum can be converted into multiplatform engagement.
Experience developing show-specific audience strategies across linear, streaming, FAST, social, digital, partner platforms, and owned direct-to-consumer environments.
Strong command of fandom-building tactics, including community engagement, social conversation, creator and cast amplification, fan rituals, repeat viewing, and always-on audience relationship management.
Working command of content metadata systems, universal content identifiers, EPG and scheduling feeds, and the mechanics by which recommendation and search systems ingest and rank catalog content.
Experience managing relationships with Programming, Marketing, Research, Distribution, Product, Platform, Social, and Ad Sales teams to coordinate audience growth plans.
Fluency in audience measurement, including ratings, reach, frequency, streaming engagement, social conversation, sentiment, retention, cohort behavior, discovery-source attribution, and fandom health indicators.

Nice To Haves

Bachelor's degree is preferred.

Responsibilities

Define and implement a comprehensive audience development strategy that drives fandom and viewership, using linear programming as the initial launchpad and extending momentum across streaming, social, digital, and partner platforms.
Develop and execute audience strategies to maximize reach, engagement, conversation, and fan participation, and prioritize titles, platforms, and distribution opportunities based on audience potential and business impact.
Own platform partnerships and placement funnels, treating social and digital channels as measurable acquisition funnels, and build always-on fandom and community infrastructure across platforms.
Establish an audience development measurement framework, including executive dashboards, KPI reporting, and discovery-source attribution, integrating demand, attention, and retention analytics into strategic decisions.
Partner cross-functionally with Marketing, Programming, Research, and other internal teams, lead and coach agency partners, and document methodology and playbooks to ensure the function is transferable.