Associate Sales Representative/Sales Representative - Primary Care - San Diego, CA

Shionogi Inc.•San Diego, CA

2d•$90,000 - $130,000•Onsite

About The Position

The Associate Sales Representative/Sales Representative for Primary Care promotes and sells primary care products to healthcare providers in the assigned San Diego, California territory. The role drives demand, clinical education, and sales by developing and implementing a strategic business plan for primary care physicians, with sales performance aligned to business goals. The position reports to the District Manager and collaborates with Marketing, Market Access, and other internal partners. It requires strong interpersonal skills, knowledge of the healthcare market, and the ability to meet and exceed sales targets. The position is full-time and field-based, with approximately 80% travel, which may include overnight and weekend work. Compensation includes a base salary range of $90,000–$110,000 at the Associate level and $110,000–$130,000 at the Sales Representative level. The role may also be associated with benefits, a vehicle allowance, bonus, long-term incentive, or other compensation.

Requirements

Bachelor of Science or Bachelor of Arts degree.
A proven record of accomplishment in a professional role, academics, or extracurricular activities.
At least 3 years of prior sales experience is required for consideration at the Sales Representative level.
Ability to develop long-standing relationships.
Ability to work independently and manage multiple clients.
Ability to behave ethically and comply with company policies and applicable laws.
Strong written, organizational, administrative, and communication skills.
Excellent judgment and decision-making skills.
Excellent presentation and negotiation skills.
Ability to receive feedback effectively and redirect performance.
Results orientation and demonstrated time-management skills.
Ability to learn, analyze, understand, and convey complex information.
Ability to prioritize effectively and adapt to change in a dynamic environment.
Ability to focus on customer excellence by identifying and meeting internal and external customer needs, building relationships, and delivering solutions.
Ability to build positive, mutually beneficial internal relationships and support Company access goals.
Proactive ownership and a can-do approach.
Advanced business analytical skills to identify trends, opportunities, and threats.
Ability to solve problems and determine actions to drive business or overcome challenges.
Ability to use corporate reporting tools and technology.
Ability to meet customer credentialing and safety requirements, which may include current vaccinations and training.
Ability to complete the full onboarding curriculum, including clinical modules, CRM documentation, and call standards.
Ability to pass live call certification and mock objections during training.
Ability to attend refresher meetings on product and disease-state updates.
Valid driver’s license with a clean driving record and ability to pass a complete background check.
Valid licenses and credentialing required to conduct business in the assigned territory.
Ability to drive safely to meetings and appointments and to drive or fly to target accounts, customers, meetings, and conventions.

Nice To Haves

Consistently high performance in a sales-focused role or other relevant experience.
Prior sales experience in pharmaceutical, healthcare, medical device, or related transferable sales.
Strong understanding of the primary care market and healthcare industry.
Knowledge of the medical, healthcare, primary care, or pharmacy industry and clinical skills.
Product launch experience.
Knowledge of the territory and established relationships with key stakeholders.
Proficiency in Veeva CRM, Microsoft Teams, Outlook, and calendar-based call-planning tools.
Marketing or other commercial experience, including understanding of financial processes, Market Access, project management, and the regulatory environment in biotech or pharmaceuticals.

Responsibilities

Educate and engage healthcare professionals in discussions about clinical evidence, approved indications, and product efficacy and safety to support appropriate on-label prescribing.
Independently drive sales performance and ensure sales forecasts and assigned budgets meet or exceed therapeutic and territory expectations.
Build and develop professional relationships with primary care healthcare professionals, pharmacy staff, and other assigned customers.
Develop and maintain in-depth knowledge of market, demographic, and managed care information in the assigned territory.
Drive appropriate utilization of approved primary care products and work with cross-functional partners to generate pull-through with local payers and community healthcare professionals.
Work with the District Sales Manager and Regional Sales Director to develop a local strategy and business plan for strong territory sales.
Implement targeting plans using promotional, digital, personnel, and analytical resources to capitalize on formulary approvals and other opportunities while responding to local customer needs.
Apply knowledge of the primary care marketplace, competitors, industry developments, and cross-functional activities to anticipate and manage business opportunities and challenges.
Provide healthcare providers with special education through programs consistent with company guidelines.
Provide commercial colleagues, including sales leadership and regional account managers, with relevant input for territory, area, and regional planning.
Prioritize time and effort to provide optimal coverage of physician targets through in-person and virtual discussions.
Understand assigned customers’ product and business needs and work to meet them while adhering to company ethics and compliance standards.
Anticipate barriers to goals and propose responsible solutions.
Handle customer objections, exceed customer expectations, and occasionally share exemplary skills with regional colleagues in a training capacity.
Use emerging technologies to enhance performance and continuously improve proficiency.
Understand and comply with pharmaceutical industry guidelines and regulations and maintain high ethical standards.