Associate Retail Media Manager

McCormick & Company

6d • Hybrid

About The Position

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
Mccormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

We are looking to hire an Associate Retail Media Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

 Position Summary:
Reporting to the Sr. Marketing Manager, the Associate Manager is responsible for supporting campaign planning, execution, and measurement of retail media campaigns in North America. This individual will work with internal partners (creative, business, and sales teams) and McCormick's media agencies to aid in the development and execution of retail media plans that enable the achievement of our business and financial objectives. The candidate will be a pivotal part of the Global Media team with strong analytical and operational skills and ability to manage multiple projects concurrently.

Requirements

• BA in Marketing, Economics, Business, or related field
• 1-3 years of relevant experience with retail media marketing, preferably at an agency or in a CPG related field
• Basic understanding of retail media networks, CPG industry, and competitive landscape
• Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
• Strong intellectual curiosity and ability to navigate complex / new situations
• Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
• Strong oral and written communication skills
• Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)

Nice To Haves

• Master’s degree in quantitative field or MBA
• Working knowledge of IRI / Nielsen preferred
• Working knowledge of Retail Media Networks like Walmart Media Connect, Instacart Carrot Ads, Amazon Ads, etc.
• CPG or Agency background
• Advanced experience leading multiple projects effectively and diplomatically.
• Ability to translate quantitative data into actionable insights through storytelling.

Responsibilities

• Support execution of digital retail media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion
• Help deliver insights-led digital retail media inputs as part of full funnel planning process in partnership with McCormick’s media agency
• Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
• Provide inputs for planning digital retail media budget
• Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data.
• Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans
• Identify opportunities to simplify retail media planning process
• Leverage expertise from category management, consumer insights, and retail teams to develop data driven digital media plans
• Utilize post execution analytics to provide data-led recommendations on future optimizations
• Elevate the role of data and analytics in driving digital retail media execution and post campaign evaluation
• Provide granular account-specific data for input into marketing mix

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees