Associate Public Relations Manager - Baskin-Robbins

Inspire•Boston, MA

6d•$75,646 - $110,861

About The Position

The Associate Manager, PR, Activation & Influencer for Baskin-Robbins supports external communications and helps execute national and local public relations programs. The role assists with earned media, press materials, brand activations, and influencer and creator initiatives, while coordinating day-to-day operations such as timelines, deliverables, invoices, and budget reconciliation. It works with internal teams, agencies, creators, talent representatives, franchisees, media, and other partners to support campaigns and ensure timely execution. The position reports to the Director, Brand PR and is based in Canton. The role supports traditional PR programs, including seasonal campaigns, menu launches, partnerships, brand initiatives, and culturally relevant moments. It also supports influencer and creator campaigns from planning through reporting, and local storytelling that highlights franchisees, crew members, communities, restaurant openings, events, charitable initiatives, and partnerships. Responsibilities include drafting and editing communications materials, coordinating approvals and workstreams, maintaining trackers and calendars, processing invoices, tracking campaign results, and gathering insights to inform future programs.

Requirements

Four-year degree in Communications, Public Relations, Marketing, Journalism, or a related field.
3–5 years of experience in communications, public relations, influencer marketing, social media, agency work, or a related field.
Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously.
Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking.
Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting.
Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice.
Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests.
Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit.
Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners.
Proactive, dependable, and comfortable working in a fast-paced, always-on environment.

Responsibilities

Support execution of Baskin-Robbins PR programs, including seasonal campaigns, menu innovation launches, partnerships, brand initiatives, and culturally relevant moments.
Assist with media outreach, press materials, media lists, product sampling, event support, campaign coordination, and coverage tracking.
Support influencer and creator programs from planning through reporting, including creator research, identification and vetting, briefing and contracting coordination, product seeding and logistics, content review and approvals, campaign tracking, relationship management, and performance reporting.
Help ensure creator partnerships are authentic to Baskin-Robbins, aligned with brand priorities, and delivered on time and within scope.
Support local PR and community storytelling by identifying franchisee, crew member, community impact, celebration, and local restaurant stories.
Maintain local media lists and support outreach and materials for restaurant openings, local events, charitable initiatives, and community partnerships.
Draft and edit press releases, media pitches, campaign copy, creator briefs, talking points, FAQs, franchisee communications, local media materials, and recap documents.
Coordinate day-to-day communication with PR and influencer agencies, creators, talent representatives, franchise partners, and internal stakeholders; gather feedback, organize materials, track approvals, and maintain schedules.
Maintain campaign trackers, calendars, records, creator rosters, timelines, and status documents; route materials for review, process invoices, and support budget reconciliation.
Monitor earned media, influencer, restaurant, consumer, and cultural trends; gather campaign results, track coverage and creator performance, support recaps, and identify learnings for future programs.