Associate Program Manager, Regional Marketing - Hybrid AZ

Best Western Hotels & Resorts • Phoenix, AZ

3d • Hybrid

About The Position

Join BWH Hotels – Where Passion Meets Purpose At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry. Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality! Job Purpose Serves as a strategic advisor to their assigned Co-ops by providing insights and guidance on marketing strategy based on regional needs, customer behavior, and market nuances. Supports marketing and sales objectives by managing programs and projects that advance marketing goals for assigned products, services, or regions, translating regional insights into actionable marketing plans and initiatives in partnership with internal teams, external vendors, and Member properties.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field; or an equivalent combination of education and experience.
• Approximately 2+ years of professional marketing experience, preferably within hospitality, travel, or multi-location environments.
• Understanding of integrated marketing principles across advertising, digital, events, and field marketing.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Ability to manage projects and coordinate cross-functional teams effectively.
• Experience with marketing performance metrics and budget tracking.
• Proficiency in Microsoft Office, including Excel and PowerPoint.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a deadline-driven environment.
• Familiarity with market segments and brand positioning.

Nice To Haves

• Experience using AI-enabled tools for analysis, forecasting, or campaign optimization preferred.

Responsibilities

• Develop and execute marketing plans, proposals, and promotional initiatives for assigned products, services, market segments, or regions (Co-ops), aligning strategy to regional trends and opportunities.
• Coordinate integrated marketing activities across advertising, direct marketing, events, field marketing, and digital platforms to ensure alignment with brand strategy, regional priorities, and business objectives.
• Research regional needs and marketing communication opportunities, developing presentations, recommendations, and promotional content tailored to market dynamics.
• Partner with internal teams and external vendors to develop, schedule, and produce marketing materials, including creative assets and messaging.
• Analyze marketing performance data to evaluate effectiveness, identify regional trends and variances, and provide data-driven recommendations.
• Prepare and deliver reports and presentations to communicate insights and support strategic decision-making.
• Support budget planning, vendor coordination, and cost tracking to ensure effective execution of marketing initiatives.
• Manage assigned Co-op activities in partnership with leadership, including stakeholder communication, meeting coordination, and identification of regional opportunities.
• Leverage AI-enabled tools and emerging technologies to enhance data analysis, campaign optimization, and marketing efficiency.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level