Associate Product Manager, US Marketing

Edwards Lifesciences • Irvine, CA

3d • $87,000 - $123,000 • Onsite

About The Position

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Position Summary: Supports execution of US Marketing strategy and tactics by developing marketing materials and digital assets, enabling the sales force, and working cross-functionally to drive alignment across product, P2P, sales and global teams.

Requirements

• Bachelor's Degree or Equivalent in related field, 3 years experience of previous related experience or equivalent work experience based on Edwards criteria
• Master's Degree or equivalent in related field, 1 Year experience of previous related experience or equivalent work experience based on Edwards criteria
• Experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria

Nice To Haves

• Willingness to travel ~30-40%
• Strong project management and organizational skills
• Proven expertise in MS Office Suite
• Excellent written and verbal communication skills and interpersonal relationship skills
• Good problem-solving, critical thinking, and investigative skills
• Solid knowledge of marketing concepts and principles
• Proactively gain procedural and product knowledge through all available sources
• Ability to interact professionally with all organizational levels
• Ability to manage competing priorities in a fast-paced environment
• Ability to work in a team environment with global marketing team and cross functional partners
• Ability to build productive internal/external working relationships
• Solid knowledge and understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
• Adhere to all company rules and requirements

Responsibilities

• Partner with product managers to develop and deploy marketing and training materials
• Lead asset approval (Vault), ensuring appropriate and thorough claims substantiation and timely stakeholder alignment
• Adapt global marketing messages and campaigns to align with US market needs and priorities
• Support omnichannel marketing efforts that align with product strategy and customer segmentation (abx, digital ads, etc)
• Support sales force effectiveness through training, messaging and internal campaigns
• Develop technical and clinical knowledge of products and therapies; support and deliver product demonstrations and showcases
• Manage complex projects and competing priorities with the ability to drive structured, cross-functional alignment and execution
• Monitor inventory and demand of marketing materials to support field
• Engage with field teams, customers and key stakeholders to gather insights and support product initiatives
• Collaborate with product teams and ensure alignment of messaging across broader product portfolio
• Continuously enhance knowledge of current literature and clinical landscape
• Manage vendors (asset development, materials mgmt., etc.)
• Travel ~30-40% for customer meetings, conferences
• Support introduction of new products in the market
• Support logistics and organization of relevant internal and external meetings
• Other incidental duties

Benefits

• competitive salaries
• performance-based incentives
• a wide variety of benefits programs to address the diverse individual needs of our employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level