Associate Product Manager, US Marketing

Edwards Lifesciences•Irvine, CA

2d•Onsite

About The Position

Innovation starts from the heart. Heart valve disease impacts millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. This role supports the execution of US Marketing strategy and tactics by developing marketing materials and digital assets, enabling the sales force, and working cross-functionally to drive alignment across product, P2P, sales and global teams.

Requirements

Bachelor's Degree or Equivalent in related field, 3 years experience of previous related experience or equivalent work experience based on Edwards criteria
Master's Degree or equivalent in related field, 1 Year experience of previous related experience or equivalent work experience based on Edwards criteria
Experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria

Nice To Haves

Willingness to travel ~30-40%
Strong project management and organizational skills
Proven expertise in MS Office Suite
Excellent written and verbal communication skills and interpersonal relationship skills
Good problem-solving, critical thinking, and investigative skills
Solid knowledge of marketing concepts and principles
Proactively gain procedural and product knowledge through all available sources
Ability to interact professionally with all organizational levels
Ability to manage competing priorities in a fast-paced environment
Ability to work in a team environment with global marketing team and cross functional partners
Ability to build productive internal/external working relationships
Solid knowledge and understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
Adhere to all company rules and requirements

Responsibilities

Partner with product managers to develop and deploy marketing and training materials
Lead asset approval (Vault), ensuring appropriate and thorough claims substantiation and timely stakeholder alignment
Adapt global marketing messages and campaigns to align with US market needs and priorities
Support omnichannel marketing efforts that align with product strategy and customer segmentation (abx, digital ads, etc.)
Support sales force effectiveness through training, messaging and internal campaigns
Develop technical and clinical knowledge of products and therapies; support and deliver product demonstrations and showcases
Manage complex projects and competing priorities with the ability to drive structured, cross-functional alignment and execution
Monitor inventory and demand of marketing materials to support field
Engage with field teams, customers and key stakeholders to gather insights and support product initiatives
Collaborate with product teams and ensure alignment of messaging across broader product portfolio
Continuously enhance knowledge of current literature and clinical landscape
Manage vendors (asset development, materials mgmt., etc.)
Support introduction of new products in the market
Support logistics and organization of relevant internal and external meetings