Product Marketing Lead US

Xapien•Boston, MA

About The Position

We're seeking an exceptional Product Marketing Lead to drive growth in both mid-market and enterprise segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role will be instrumental in positioning Xapien as the definitive leader in due diligence, uncompromised. You’ll work closely with our product, marketing and sales teams to accelerate our market expansion.

Requirements

7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software
Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred
Demonstrated success in developing go-to-market strategies for complex technology solutions
Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools
A team player who is able to work collaboratively across product, sales, marketing, and customer success teams
A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives
A data-driven strategic thinker with strong execution capabilities
Proficiency with marketing automation platforms, CRM systems, and sales enablement tools

Nice To Haves

Previous experience at a high-growth SaaS company that achieved significant scale

Responsibilities

Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas
Conduct customer & market research and competitive analysis to inform product & go-to-market strategies
Develop competitive product positioning and messaging frameworks
Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns& sales enablement material
Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies and more
Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition
Build advocacy programs that leverage satisfied customers for marketing and sales activities
Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides
Own & develop content for our community product room
Develop customer advisory board initiatives to drive product feedback and market validation