Associate Product Manager - Sets & Promotions , DEWALT

Stanley Black & Decker•Towson, MD

18h•Hybrid

About The Position

The Associate Product Manager – Sets & Promotions will support DEWALT in Towson, Maryland, in a hybrid arrangement requiring three days in the office. The role assists with evaluating and developing total product-line sales and product positioning. With guidance from the Product Manager, the Associate Product Manager manages the complete product lifecycle from concept to delivery and works with cross-functional teams to develop products and support company objectives. The role partners with brand marketing and channel teams on product launches and sales promotions, develops marketing collateral and online content, conducts end-user and competitive research, and supports quarterly promotional execution across retailers. It also contributes to short- and long-term portfolio strategy, product validation and training, and the application of company and industry product-development protocols. Travel may be required, approximately 20%. The position is not eligible for visa sponsorship.

Requirements

Bachelor of Science or Bachelor of Arts in Marketing, Business Administration, Finance, Engineering, or a related field, or a combination of relevant education and experience.
3 years of Product Management experience.
Ability to work effectively across functions and lead teams.
Excellent written and verbal communication skills.
Demonstrated problem-solving, research, and analytical skills.
Experience with Microsoft Excel, PowerPoint, and other Microsoft Office applications.

Responsibilities

Assist in evaluating and developing product-line sales and product positioning.
Manage the complete product lifecycle, alongside the Product Manager and with guidance, from concept to delivery.
Collaborate with and lead cross-department teams and business groups, including engineering, manufacturing, and finance, to develop new products that meet company objectives.
Work with brand marketing and channel teams to develop product launch and sales promotion programs.
Develop and implement marketing collateral, point-of-purchase displays, advertising materials, and web content for the managed product portfolio.
Conduct end-user and competitive market research to determine pricing, margin, and profitability targets.
Work with operations and supply chain to support quarterly promotional executions across multiple retailers.
Help develop and execute short- and long-term strategic plans for a profitable retail and industrial product portfolio.
Monitor industry and related-industry trends and develop understanding of product end users to inform new product launches.
Validate product CTQs, testing, and claims with end users.
Provide product training to internal and external stakeholders.
Learn and apply SBD and industry-standard product-development protocols.