Associate Product Line Manager, Trail Run

Patagonia•Ventura, IA

4d•$83,000 - $87,000•Hybrid

About The Position

The Associate Product Line Manager for Trail Run partners closely with the Product Line Director to support the development and delivery of a globally relevant, best-in-class Trail Run product line. The role helps maintain and grow revenue, gross margin, and market share while aligning with Patagonia’s mission to save our home planet. Trail Run is the primary focus, with additional support for the Active Essentials category as needed. The role builds knowledge of Trail Run consumers, the outdoor apparel marketplace, Patagonia’s product range, and the product lifecycle. It supports seasonal execution, accurate product systems and tools, product storytelling, and collaboration across teams to deliver products that perform for users and advance Patagonia’s mission. The category spans apparel from next-to-skin layers to outerwear, with an emphasis on athlete-driven solutions and the needs of the trail-running community.

Requirements

At least 3 years of experience in sales or product experience in wholesale, retail, or direct businesses.
Experience in product development, merchandising and assortment planning, and strategic product creation processes.
Experience creating strategic assortments of multifunctional, versatile products for outdoor sports and activities, including knowledge of consumer trends, aesthetics, preferences, relevant brands, industry collaborations, and brand history.
Experience analyzing market trends, competitor products, and customer needs within the alpine and climb sectors.
Experience with Flex PLM or another Product Lifecycle Management system.
General understanding of apparel construction and sourcing processes.
Strong verbal communication skills and ability to present to large groups.
Strong understanding of business and marketing objectives and a proven record of delivering against KPIs.
Deep understanding of and enthusiasm for trail running, its community, and its products.
Ability to collaborate effectively across functions and across differences.
Ability to engage constructively with others on complicated or emotional workplace issues and collaborate on solutions and action.
Strong self-awareness, empathy, and interpersonal skills.
Ability to move seamlessly between strategic processes and tactical execution.
Strong attention to detail, consistent communication and follow-up with internal and external parties, and ability to meet deadlines.
Curiosity about product innovation and the global marketplace, with initiative and conscientious follow-through.

Nice To Haves

Experience in the outdoor or running apparel industry.

Responsibilities

Support delivery of a globally relevant Trail Run product line that meets category needs, maintains or grows revenue and gross margin, and minimizes environmental impact.
Deliver product briefs and other product communications to Design, Development, Marketing, and Materials teams.
Provide the Product Line Director with current product, competitor, trend, market, and customer information for Trail Run, and support Active Essentials projects as needed.
Assist with maintaining the category line plan, retail pricing, color information, and product information in the PLM system and line-planning, pre-lining, and line-review tools.
Work with Design and Development to ensure products meet customer needs, fit correctly, follow the brief, and achieve costing and margin targets.
Partner with the product creation team to develop products aligned with Patagonia’s design principles and initiatives and the needs of the Trail Running category.
Build strong working relationships across teams and enable and empower colleagues throughout the product development process.
Assist with presentations and discussions with global sales channels, buyers, and key dealers to gather insights for product and line development.
Create content and lead presentations with global sales channels at Global Line Reviews and Sales Meetings in collaboration with the Sport Category Marketing team.
When applicable, support the Active Essentials Product Line Manager and Product Line Director with sales and marketing tool content, merchandising strategies, and other product-planning needs for seasonal collections.