Associate Partner Development Manager, Genetec

CDW•Chicago, IL

About The Position

The Associate Partner Development Manager executes and evolves the annual growth strategy for a single assigned partner, Genetec. The role translates partner priorities into seller-ready programs, offers, enablement, and services-attached motions, collaborating across Sales, Marketing, Delivery, Presales, and partner stakeholders to drive revenue growth, investment utilization, and partner adoption. It provides insights to inform broader partner strategy and future go-to-market priorities. This is an individual contributor role. Its scope is typically one partner, with annual planning and support for executive engagement led by PPM leadership. Success is measured by partner revenue and margin growth, business plan attainment, investment utilization and return, seller awareness and adoption, and services attach. The role builds and executes the annual business plan; deploys partner investment into offers, campaigns, and enablement; supports digital performance across CDW.com and CDWG.com; equips sellers with partner messaging and sales plays; and supports co-selling and services attachment. It monitors relevant market, competitive, and program trends, analyzes performance metrics, and recommends improvements to partner priorities and go-to-market execution.

Requirements

Bachelor's degree and 5 years of experience in partner management, product management, sales, marketing, or a related function; or 9 years of experience in one of those functions; or 4 years of CDW PPM experience and 5 years of experience in a related function.
Experience building and executing a business or partner plan and reporting against it.
Working knowledge of partner investment mechanics, including MDF, co-op, and rebates, and how funding converts into demand.
Demonstrated financial and analytical skills, including margin and pricing acumen.
Strong communication and relationship skills, with the ability to work across functions without direct authority.
Proficiency in Microsoft Office, CRM (Salesforce), and relevant business applications.
Readiness to explore and adapt to evolving technology and tools, including AI.

Responsibilities

Build and execute the annual business plan for Genetec, aligning growth, investment, enablement, and pipeline priorities with established partner objectives.
Translate partner programs, promotions, and roadmap updates into seller-ready plays, offers, and enablement activities.
Manage day-to-day partner engagement and support broader relationship management activities led by PPM leadership.
Monitor market, competitive, and program trends affecting Genetec and recommend ways to improve performance and execution.
Deploy partner investment, including MDF, co-op, and program funding, into offers, campaigns, and enablement, and report utilization and return.
Collaborate with Marketing, Pricing, and cross-functional teams to develop customer offers, bundles, and promotions that support growth objectives.
Support digital performance across CDW.com and CDWG.com, including merchandising, content accuracy, program updates, and product lifecycle transitions.
Contribute to Partner Controllable Margin (PCM), revenue, and demand generation objectives through program, pricing, and investment execution.
Equip sellers with plays, messaging, and enablement that build partner awareness and adoption across sales territories.
Drive services attached to the partner's product motions by working with Delivery and Presales to pair CDW services with the partner's portfolio.
Support co-sell activities, account mapping, opportunity registration, and joint engagement efforts with partner and CDW sales teams.
Analyze pipeline, enablement, investment, and services performance metrics and provide insights and recommendations for partner priorities and go-to-market execution.