Associate Media Manager

Brunswick Corporation•Mettawa, IL

11d•$66,600 - $95,750•Hybrid

About The Position

We’re looking for an Associate Media Manager to join Brunswick’s Performance Marketing Center of Excellence (COE), supporting tactical campaign development, execution and optimization. This role is a key partner in driving best‑practice digital activation, with responsibility for planning, building, optimizing, and reporting on campaigns across supported brands, regions and paid media channels. This role will support scaling our DTC paid media program across digital channels to maximize results while maintaining cost efficiency. This is a hands-on role responsible for managing day-to-day campaign execution, testing strategy, and optimization across established and emerging platforms. You'll manage existing channel performance (e.g., Google Ads, Meta) and identify new growth opportunities (e.g., TikTok, YouTube). The ideal candidate brings a growth mindset and strong expertise across core digital channels, including paid search, paid social, online video, and programmatic display, with the ability to translate strategy into operational excellence that drives business impact.

Requirements

Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search and paid social, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).
Background in eCommerce, with Shopify experience preferred
Experience designing, setting up, and analyzing results for A/B tests.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Strong verbal and written communication.
Detailed oriented, organized with creative thinking and problem-solving abilities.

Nice To Haves

Global media management experience recommended but not required.
Multi-channel planning or activation experience recommended but not required.

Responsibilities

Assists in the strategic development of assigned channels and regions, including participation in ideation sessions, channel road-mapping, quarterly paid media executive summaries, and forecasting.
Collaborate with cross-functional teams including brand & digital marketing, analytics and creative to align paid media efforts with overall marketing objectives.
Provides proactive tactical optimization recommendations for assigned channels.
Deliver operational excellence, ensuring our paid media programs are meeting best practice standards with flawless media execution and management.
Handles campaign setup and execution for assigned channel(s), including campaign building, budget pacing, creative trafficking and A/B test implementation.
Own media optimization using data-driven insights to deliver against defined KPIs.
Responsible for liaising with creative/marketing teams for asset delivery.
Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization.
Responsible for providing frequent pacing and performance updates for assigned channels and regions, including data review and insights generation for recurring reporting deliverables.