Media Director

Fingerpaint Marketing • Cedar Knolls, NJ

12d

About The Position

Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
We are looking for a Associate Media Director to join our team!
Objectives of this role:
The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Requirements

• 5-7+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field
• Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC
• Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients
• Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies
• Competency in media math, financial management, publisher terms and conditions and performance reports
• Knowledge of media research tools (audience insights, competitive creative/spend)
• Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
• Experience leveraging third-party research (eg, Kantar) to inform media recommendations
• Strong organizational skills and attention to detail
• Proven ability to multitask and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Familiarity with MediaOcean buying platform
• Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors
• Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)

Responsibilities

• Acts as team point person for group account assignments
• Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partner agencies
• Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director
• Oversees the development, timing, and accuracy of planning deliverables, processes, templates
• Develops and tracks client estimates
• Manages account service team expectations
• Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings
• Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level