Associate Media Director

Adelphi Group

4d•$80,000 - $115,000•Hybrid

About The Position

The Associate Media Director role is both managerial as well as tactical. You are responsible for helping to identify and understand the vision of the Media Director as well as bring it to life, through communicating and overseeing the work of the Planner and Associate Planner. You have a strong background in digital marketing & media and are comfortable working with data, analytics and measurement. You excel at media fundamentals and can educate team members on new processes and tools. In a quickly evolving media landscape and a client who advocates for new, proactive and creative thinking, the NU structure is set up for collaboration across disciplines: Media, Creative, Analytics, Strategy, Production, Audience Development and Partnerships. A core responsibility will be to ensure the planning team operates seamlessly in the agency structure, alongside the investment, digital, creative, data and measurement teams to facilitate a consistent agency output that is desired by our clients. We are looking for an Associate Media Director who is vocal in expressing their thoughts and opinions within our team as well as an advocate for our principles to the greater NU organization. The AMD will be expected to own specific projects from start to finish and be a direct liaison to clients.

Requirements

5+ years of media planning experience within an advertising agency or media environment, with expertise across digital, traditional, and integrated media channels
Strong strategic planning capabilities, including development of audience-driven, full-funnel media strategies aligned with client business objectives
Proven ability to lead annual planning, budget allocation, forecasting, and media investment recommendations across multiple clients and campaigns
Deep understanding of cross-channel media planning, including Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio, and Emerging Media
Strong analytical skills with the ability to translate audience, research, and performance data into actionable strategic recommendations
Experience utilizing media research and planning tools such as Nielsen, GWI, Comscore, Pathmatics, Simmons, MRI, or similar platforms
Demonstrated success managing senior-level client relationships, presenting recommendations, and influencing business decisions.
Proven leadership experience with the ability to mentor and develop planning teams while fostering cross-functional collaboration
Excellent communication, presentation, and storytelling skills with the ability to simplify complex data and strategic concepts.

Nice To Haves

Candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).

Responsibilities

Successful selling through of media strategies, plans and partnerships to clients
Clear ownership of campaigns and programs from beginning to end – seamlessly executed
Be data driven: the ability to provide persuasive perspective informed by data
Be a critical thinker: identify insights and defend strategic thinking with data
A collaborative mindset: Nissan United’s principal is about the converging of specialist agencies into one full-service agency that solves Nissan’s business challenges. Success in this agency requires an openness to new thinking, new ways of working and partnering with other disciplines in a collaborative way.
Stay up to date on the automotive industry and have knowledge of Nissan's current initiatives