Associate Marketing Manager, Grand Central Publishing
About The Position
Grand Central Publishing, a division of Hachette Book Group, is seeking an Associate Marketing Manager to help develop and execute strategic title-marketing campaigns across a portfolio of commercial fiction and select nonfiction. The position covers 6–12 titles per season across genres including suspense, romance, fantasy, and literary fiction. The successful candidate is motivated, enthusiastic about publishing and social media, passionate about connecting readers with books, and able to thrive in a fast-paced environment. They should be detail-oriented, organized, proactive, creative, data-informed, and collaborative, with strong communication and project-management abilities. The role works with publishing, editorial, publicity, sales, and marketing colleagues; communicates with authors and agents; contributes to social, email, and influencer marketing; and helps plan virtual and in-person events. The position is based in New York City with a hybrid schedule requiring three days per week in the office. Compensation is $62,000–$71,000, and overtime may be required or requested due to workload or special projects.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- 3–5 years of experience in publishing, digital marketing, social media marketing, entertainment, or a related consumer brand.
- Demonstrated success developing and executing multichannel marketing campaigns.
- Passion for commercial fiction and a strong understanding of the online book community.
- Experience managing multiple campaigns with competing priorities and deadlines.
- Strong project-management skills and exceptional organizational abilities.
- Excellent copywriting and storytelling skills across social, email, and web.
- Experience presenting to large groups, including in internal meetings and with outside partners.
- Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
- Experience using analytics to measure campaign performance and optimize future marketing efforts.
Nice To Haves
- Experience with Canva, Adobe Creative Suite, email marketing platforms, and content management systems.
Responsibilities
- Lead and/or support the creation and execution of innovative title-marketing campaigns for 6–12 titles per season across commercial fiction genres.
- Work with publishing, editorial, publicity, sales, and the broader marketing department to implement cohesive campaigns and promotions, and communicate updates and takeaways.
- Communicate directly with authors and agents from pre-publication through on-sale.
- Help manage and grow Grand Central Publishing’s social and email marketing channels and oversee its influencer program, identifying opportunities to deepen engagement and maximize reach.
- Assist in planning and executing virtual and in-person events that build excitement for titles and strengthen relationships with authors, influencers, and fans.
- Participate actively in internal meetings and lead meetings with authors, agents, and other internal stakeholders.
- Maintain awareness of the adult book market and publishing industry and suggest innovative ways to market titles.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Basic and supplemental life insurance
- Short-term and long-term disability insurance
- Accidental death and dismemberment coverage
- Critical illness coverage
- Hospital indemnity coverage
- Long-term care coverage
- Health and dependent care flexible spending accounts
- Commuter benefit plan
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- 401(k)
- Discretionary bonus program
- Paid time off, including 15 vacation days, 3 personal days, 10 holidays, and sick leave
- Group discounts on auto and home insurance and legal services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
