Associate Marketing Manager, Web Operations

DexComSan Diego, CA
Remote

About The Position

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. Meet the team: This role is responsible for the strategic ownership and ongoing optimization of Dexcom’s patient-facing web properties. The Associate Marketing Manager, Web Operations will be part of our North America Digital Experience team. It will partner cross-functionally to deliver seamless, compliant, and high-performing digital experiences that drive measurable growth in patient engagement, lead generation, and conversions. This role requires a strong Web Manager with experience managing CMS platforms, optimizing UX and conversion pathways, and leveraging website data and insights to improve website performance continuously. This position reports to the Senior Manager, NA Digital Experience (Patients).

Requirements

  • A strong communicator and project manager who can build and maintain strong relationships with Marketing stakeholders within the Commercial organization, and translate business requirements for IT teams and web developers
  • Hands-on experience managing and optimizing website CMS platforms (Drupal, Wordpress, etc) and ideally headless CMS (Contenful, Storyblok)
  • Project management experience with PM tools (e.g. Asana, Jira and Scrum framework)
  • A solid understanding of web UX principles (usability, accessibility) and tools like Figma and LucidChart
  • Familiarity with Agile project methodology and front-end web technologies (CSS, HTML5, Javascript)
  • A knowledge of modern AI search and AEO/SEO techniques
  • Strong cross-functional collaboration, organizing, problem-solving, presentation, and decision-making skills
  • Typically requires a Bachelor's degree and 5 – 8 years of related experience.

Responsibilities

  • Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
  • Partner closely with our internal Web-IT and CRM-IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
  • Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates
  • Drive optimization of Dexcom.com’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys
  • Expand reach and engagement across a broadening DTC audience through SEO-driven content and site optimization
  • Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
  • Identify and implement innovative experiences on Dexcom.com (testing, enhanced UX, emerging technologies, and advanced personalization tools)

Benefits

  • A front row seat to life-changing CGM technology.
  • Learn about our brave #dexcomwarriors community .
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
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