Associate, Marketing Operations

New York LifeNew York, NY
$75,000 - $106,500Hybrid

About The Position

With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life. Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing. More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution. The Associate, Marketing Operations supports the implementation and day-to-day coordination of key marketing technology platforms, including Seismic, Wrike, and related processes. This role contributes to how assets, workflows, and marketing processes are organized, maintained, and activated across marketing, sales, and external channels. As part of the team building and scaling core marketing operations capabilities, this position plays an important role in supporting platform enhancements, process improvements, and operational initiatives across the marketing organization.

Requirements

  • 1–3 years of relevant experience or equivalent internal experience
  • Strong attention to detail and comfort working with systems and structured data
  • Intellectually curious, resourceful, and willing to learn new platforms and processes
  • Organized and able to manage multiple requests in a fast-paced environment
  • Effective communicator who works well in a collaborative, cross-functional setting

Responsibilities

  • Support day-to-day Seismic and Wrike operations, including content publishing, workflow maintenance, intake forms, and project tracking.
  • Manage the ADA review workflow for designated marketing materials, including accessibility reviews, remediation tracking, and stakeholder coordination.
  • Assist with testing for platform enhancements, integrations, and system updates across Seismic, Wrike, DAM, and other marketing technologies.
  • Support Seismic and Wrike adoption by troubleshooting issues, maintaining user documentation, and answering routine questions.
  • Manage document and asset uploads in the Toppan Merrill print platform, ensuring version control, accuracy, and compliance until DAM integration is complete.
  • Support Marketing Operations initiatives, including records retention, business continuity planning, process documentation, and related activities.
  • Coordinate marketing operational processes by managing requests, resolving workflow issues, and supporting process improvements and ad hoc projects.

Benefits

  • leave programs
  • adoption assistance
  • student loan repayment programs
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