Senior Web Marketing Manager

Delinea•Redwood City, CA

5d•$120,000 - $150,000

About The Position

We’re looking for a Senior Web Marketing Manager to own our web experience end-to-end—from strategy through performance. The website is our shop window: in a B2B SaaS environment with complex, multi-stakeholder buying cycles, it’s one of our most important pipeline drivers, and it needs to be continually optimized. This person is the connective tissue between marketing goals and execution—defining how our web properties serve distinct buyer personas across every stage of the journey, and directing the internal development and design teams who bring that vision to life. This is a senior, strategic ownership role for an experienced operator, not a hands-on production role. You set direction; dev and design execute against the strategy and briefs you provide.

Requirements

7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity, with demonstrated ownership of web strategy and performance outcomes.
A strong grasp of persona-based marketing and multi-stakeholder buyer journeys, and the ability to translate them into web experiences.
Proven experience directing or briefing development and design teams (in-house or agency).
A track record of cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales.
Strong command of search visibility across SEO, AEO, and GEO, plus conversion rate optimization and web analytics (e.g., GA4).
Fluency with the modern web marketing stack—CMS platforms, A/B testing tools, SEO/AEO tooling (Semrush, Ahrefs, Screaming Frog), and tag/analytics management.
Ability to translate business goals into clear technical and design requirements.
A data-driven mindset paired with strong cross-functional communication.

Nice To Haves

familiarity with ABM motions, marketing attribution, and selling to technical and security audiences.

Responsibilities

Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision.
Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics.
Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search.
Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives.
Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals.
Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel.