Web & Marketing Analytics Manager

Interactive Strategies•Washington, DC

1d•Remote

About The Position

Interactive Strategies is a leading full-service digital agency based in Washington, DC, seeking a Web & Marketing Analytics Manager. This role is for an expert in digital analytics passionate about helping mission-driven organizations achieve their digital goals. The manager will be responsible for finding key insights across website clients’ analytics, supporting SEO strategies, and providing tracking support across web and marketing clients. The goal is to establish the agency as a leader in the field by driving innovation and excellence in service of mission-driven clients.

Requirements

Bachelor's degree in marketing, business, statistics, or a related field
3+ years of experience in digital marketing or analytics, with a proven track record of success
Strong analytical skills and experience working in GA4
Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Google Data Studio and/or other data visualization tools
Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager
Understanding of SEO and AEO/GEO fundamentals including crawling and indexing, keyword research and analysis, and on-page optimization
Experience with A/B testing and other data-driven experiments to optimize website and marketing performance
Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar and using data to inform digital marketing campaigns
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Interest in developing skills to utilize AI tools such as ChatGPT and Claude to support research, analysis, reporting, and workflow efficiency
Interest in developing skills to support website projects by conducting SEO keyword research and analysis to inform taxonomy and content development

Responsibilities

Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites
Support website development strategies by analyzing clients’ web performance data and recommending new digital KPI measurement opportunities
Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting
Develop and maintain reporting dashboards in Google Data Studio to provide clients with regular insights into website and marketing campaign performance
Implement reporting solutions that combine data across sources such as a client’s website, e-commerce and relationship management systems
Implement and troubleshoot Google Analytics (GA4) and other tracking pixels using Google Tag Manager
Run A/B testing and other data-driven experiments to optimize website and marketing performance
Contribute analytics and SEO expertise to new business proposals and pitches, scoping measurement approaches for prospective clients
Utilize AI tools such as ChatGPT and Claude to support research, analysis, reporting, and workflow efficiency
Support website projects by conducting SEO keyword research and analysis to inform taxonomy and content development
Stay up-to-date on industry trends and emerging technologies related to analytics, GA4, and SEO, and share knowledge and best practices with the team
Contribute to the growth and development of Interactive Strategies' analytics and SEO capabilities by sharing insights, developing new processes and tools, and participating in thought leadership activities