Associate Marketing Manager, Innovation
About The Position
The Associate Manager, Innovation is responsible for executing the innovation agenda across Hershey Canada’s brand portfolio. This role is central to identifying and unlocking growth opportunities through consumer-centric innovation, from insight to commercialization. The ideal candidate brings a blend of creative thinking, business acumen, and project leadership to build a robust innovation pipeline that delivers both short-term wins and long-term brand equity. This individual will lead key innovation projects leveraging deep consumer insights, market trends, and competitive intelligence to shape breakthrough ideas and new product concepts. They will guide cross-functional teams through the innovation process—from ideation and business case development to launch planning and post-launch tracking—ensuring alignment with strategic priorities and operational feasibility.
Requirements
- Solid foundational marketing training in top tier CPG (Innovation experience not required but preferred)
- Proficient with Nielsen, Project Management Software & PowerBI
- Ability to think creatively to develop breakthrough ideas, approaches and strategies
- Dynamic, high energy, curious and resilient individual
- Results and solutions oriented with strong analytical ability
- Demonstrated ability to interact with cross functional departments, including Sales, Category Development, Finance, Operations, Research and Development, and Consumer Insights and Research
- B. Comm. with Marketing major preferred
- 2-3 years or more in consumer-packaged goods - brand marketing a necessity
- Experience with innovation and marketing essentials (brand reviews, brand plans, Integrated Marketing Communications process, formula/packaging development)
- Experience with ground up innovation (insight to idea to commercialization to in-market) preferred, not required
Nice To Haves
- Innovation experience
- Experience with ground up innovation (insight to idea to commercialization to in-market)
Responsibilities
- Keen understanding of consumer behavior, trends and the competitive landscape and translation to actions
- Strong cross-functional collaborator
- Lead key research (concepts, CLT)
- Lead projects through the Gate process
- Governance process owner
- Innovation Reporting
- Developing robust launch strategy and execution plans against them
- Elevating Hershey capabilities in innovation via thought leadership and training
- Strong connectivity with cross-functional teams, international teams and management
Benefits
- Health and Wellness Reimbursement program as well as other great employee benefits
- Corporate social responsibility programs - because we should leave the world a little better than we found it
- Fantastic reward and recognition programs
- Flexible Work Environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
