Marketing Brand Manager, Innovation

Pabst•Los Angeles, CA

1d•Onsite

About The Position

Pabst is seeking a Brand Manager, Innovation to join their team in Los Angeles. This role focuses on identifying emerging opportunities, developing new concepts, and bringing them to life through commercially successful and culturally relevant products and experiences. The position involves collaborating across various departments including Marketing, Innovation, Sales, Operations, Finance, and the distributor network to build brands from the ground up. The ideal candidate is a strategist, creator, and builder who thrives in ambiguity, enjoys turning ideas into reality, and is proactive in making things happen. A keen awareness of beverage culture, consumer behavior, and emerging trends is essential.

Requirements

5+ years of experience in brand management, product marketing, innovation, event marketing, or project management
Beverage alcohol experience required; RTD or spirits experience strongly preferred
Experience launching new products, brands, or platforms is highly valued
A genuine passion for beverage culture, consumer behavior, and emerging trends
Strong communication skills with the ability to inspire, influence, and build alignment across teams
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
A proactive mindset and a willingness to challenge conventional thinking
Experience managing budgets, forecasting, and P&Ls
Strong analytical skills and the ability to translate data into actionable business recommendations
Experience leading cross-functional projects and collaborating with diverse stakeholders
A positive attitude, entrepreneurial mindset, and desire to build something meaningful
Proficiency in Microsoft Office

Nice To Haves

Experience with syndicated data tools (Nielsen, Circana, Margin Minder, etc.) preferred
Experience with Smartsheet is a plus

Responsibilities

Help develop and execute long-term innovation roadmaps, from early-stage concepts through product launch
Partner with cross-functional teams to bring new products and brands to market through integrated launch plans and campaigns
Analyze consumer insights, category trends, and cultural shifts to identify opportunities for growth and innovation
Translate insights into actionable brand strategies, marketing programs, and innovation platforms
Lead and collaborate with internal and external partners to deliver commercially successful and culturally relevant programs
Serve as a voice and advocate for the brands across the organization
Represent innovation brands in retailer, distributor, and partner meetings
Manage brand budgets, forecasting, and P&L responsibilities
Champion both the innovation portfolio and the broader Pabst business
Take on new challenges as needed; because at Pabst, no project is ever too big or too small