Brand Marketing Manager, Wine Innovation

Gallo•Dallas, TX

7d•Hybrid

About The Position

As a Brand Marketing Manager, Wine Innovation for GALLO, you will help shape the future of wine by participating in the development, testing and management of new-to-world brands and products. In this highly visible role, you will drive brand-building initiatives that create meaningful business impact while ensuring brand strategies support growth, profitability, and long-term portfolio health. Working closely with cross-functional teams, agency partners, sales organizations, distributors, and subject matter experts, you will translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies. You will play a key role in developing go-to-market plans and integrated marketing programs that strengthen brand equity and drive commercial results. Success in this role requires a balance of creativity, strategic thinking, financial acumen, and brand management. You will manage multiple initiatives simultaneously, oversee marketing investments, support P&L management, and continuously evaluate performance to identify opportunities for optimization. Through collaboration, innovation, and a deep understanding of consumer behavior, you will help bring new brands and experiences to market.

Requirements

Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.
Brand Management Experience.
Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
Knowledge of the retail and on-premise channels.
Experience managing multiple external agencies.
Strong analytical & financial acumen.
Ability to influence management, lead cross-functional teams, and work through others.
Ability to effectively manage competing priorities and operate with a sense of urgency.
Excellent written & verbal communication skills.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
Required to be 18 years or older.

Nice To Haves

Master's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of brand marketing or new brand development, reflecting increasing levels of responsibility.
Experience launching or introducing new brands or line extensions.
Alc Bev industry experience.
Solid understanding of 3-tier distribution system.

Responsibilities

Participate in the development, testing and management of new-to-world brands and products.
Drive brand-building initiatives that create meaningful business impact.
Ensure brand strategies support growth, profitability, and long-term portfolio health.
Translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies.
Develop go-to-market plans and integrated marketing programs.
Manage multiple initiatives simultaneously.
Oversee marketing investments.
Support P&L management.
Continuously evaluate performance to identify opportunities for optimization.
Bring new brands and experiences to market.