Marketing Brand Manager, Innovation

Pabst Brewing Company•Los Angeles, CA

1d•$110,000 - $130,000•Onsite

About The Position

This role sits at the intersection of consumer trends, product innovation, and brand building. You'll collaborate with team members to identify emerging opportunities, new concepts, and bring them to life through products and experiences that are commercially successful and culturally relevant. From early-stage idea development to full-scale launch, you'll partner across Marketing, Innovation, Sales, Operations, Finance, and our distributor network to build brands from the ground up. We're looking for someone who's equal parts strategist, creator, and builder; someone who thrives in ambiguity, loves turning ideas into reality, and isn't afraid to roll up their sleeves to make things happen. If you're constantly paying attention to what's next in beverage culture, consumer behavior, and emerging trends, you'll fit right in.

Requirements

5+ years of experience in brand management, product marketing, innovation, event marketing, or project management
Beverage alcohol experience required; RTD or spirits experience strongly preferred
Experience launching new products, brands, or platforms is highly valued
A genuine passion for beverage culture, consumer behavior, and emerging trends
Strong communication skills with the ability to inspire, influence, and build alignment across teams
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
A proactive mindset and a willingness to challenge conventional thinking
Experience managing budgets, forecasting, and P&Ls
Strong analytical skills and the ability to translate data into actionable business recommendations
Experience leading cross-functional projects and collaborating with diverse stakeholders
A positive attitude, entrepreneurial mindset, and desire to build something meaningful
Proficiency in Microsoft Office

Nice To Haves

Experience with syndicated data tools (Nielsen, Circana, Margin Minder, etc.) preferred
Experience with Smartsheet is a plus

Responsibilities

Help develop and execute long-term innovation roadmaps, from early-stage concepts through product launch
Partner with cross-functional teams to bring new products and brands to market through integrated launch plans and campaigns
Analyze consumer insights, category trends, and cultural shifts to identify opportunities for growth and innovation
Translate insights into actionable brand strategies, marketing programs, and innovation platforms
Lead and collaborate with internal and external partners to deliver commercially successful and culturally relevant programs
Serve as a voice and advocate for the brands across the organization
Represent innovation brands in retailer, distributor, and partner meetings
Manage brand budgets, forecasting, and P&L responsibilities
Champion both the innovation portfolio and the broader Pabst business
Take on new challenges as needed; because at Pabst, no project is ever too big or too small