Associate Marketing Manager, CRM (Individual Contributor)

International Dairy Queen•Bloomington, MN

22h•Hybrid

About The Position

International Dairy Queen Inc. (IDQ) is hiring an Associate Marketing Manager, CRM, based at its corporate headquarters in Bloomington, Minnesota. The role supports a key strategic initiative to build DQ’s digital portfolio and shape its digital strategy. The position executes outbound direct-to-consumer marketing to influence customer behavior, strengthen brand loyalty, and increase sales. The Associate Marketing Manager drives strategy and execution across DQ’s owned CRM channels, including email, push notifications, SMS/MMS, and other app-based messaging. The role leads campaign management, calendar planning, and marketing communications for the DQ brand, with a focus on CRM automation, incremental visits, higher check size, and brand engagement. It works with internal and external stakeholders to deliver campaigns that meet strategic plans, brand standards, and digital marketing goals. This position manages CRM initiatives from briefing through creative development and execution, improves efficiency through automation and process improvements, reviews and tests campaign creative and functionality, and monitors email program health. It also serves as the main contact for IDQ’s customer support team on CRM-related inquiries and issue resolution. The U.S. national targeted base salary range is $68,715–$82,458. Individual pay is determined by job-related skills, work location, and relevant education or experience. Benefit-eligible employees may receive medical and dental coverage, a 401(k) match, paid time off (including volunteer time and parental leave), and other benefits. Most headquarters positions follow a hybrid schedule with three collaboration days per week; additional in-office time may be required for team or project needs. Applicants must be authorized to work in the United States without employer sponsorship.

Requirements

3–5 years of CRM experience.
Bachelor’s degree in marketing, communications, or a related course of study.
Proven ability to manage projects successfully from conception to completion.
Experience with customer lifecycle and/or promotional strategy.
Knowledge of marketing automation, database tools, and CRM analytics.
Experience fostering effective partnerships with agency and/or vendor partners.
Excellent organizational and time-management skills, including the ability to manage multiple competing priorities in a fast-paced environment.
Keen attention to detail.
Ability to work independently and collaboratively and build and maintain cross-functional partnerships.
Strong writing, proofreading, and communication skills.
Self-starter and quick learner with eagerness to meet and exceed objectives.
Must be authorized to work in the United States without employer sponsorship.

Nice To Haves

Experience with Braze.

Responsibilities

Act as the subject matter expert for digital channel marketing for large branded activations.
Partner with internal and external stakeholders to ensure campaign deliverables follow strategic plans, meet brand standards, and support digital marketing goals.
Oversee planning and management of the CRM campaign calendar.
Review campaign performance and identify opportunities to improve or enhance programs.
Support ongoing testing initiatives that drive incremental revenue and improve digital engagement.
Apply technical knowledge of CRM tools and data flows for email and app messaging.
Develop digital marketing best practices to protect consumer data and support compliance with CAN-SPAM, ADA, and SMS regulations.
Manage the internal communications plan and develop communications.
Manage CRM project schedules and track progress from briefing through creative development and execution.
Improve efficiency through automation and process improvement.
Review creative for content and design accuracy.
Test email, push notifications, and SMS/MMS functionality before deployment.
Monitor and report on email program health and proactively identify and resolve issues.
Serve as the main point of contact for IDQ’s customer support team on CRM initiatives, addressing inquiries and assisting with issue resolution.