Associate Manager, Performance & CRM Marketing – OleHenriksen

Kendo Brands, Inc.•San Francisco, CA

1d•$81,900 - $100,100•Hybrid

About The Position

This role puts you right in the middle of our email, SMS, and performance marketing world, where you'll help shape how customers discover and fall for our brands. You'll get your hands dirty with data, get creative with campaigns, and work alongside a team that cares as much about the "why" as the "what." If you're detail-oriented but hate rigid routines, love solving puzzles with numbers, and want a role where no two weeks look the same — keep reading.

Requirements

BA degree or equivalent experience
3+ years in CRM/email and performance marketing (DTC or retail/wholesale experience is a big plus)
A knack for turning data into "aha" moments the whole team can use
Real experience with email/SMS platforms, plus comfort with paid channels like Meta, Search, or Affiliate
Solid grasp of segmentation, marketing automation tools, and retail marketing tactics
Comfort analyzing ROAS, CAC, LTV, and engagement metrics — and using them to make smart calls
Strong organizational and communication skills (you can juggle a lot without dropping the ball)
A good sense of humor and calm under pressure when things move fast
A/B testing chops and a feel for landing page/funnel optimization
A genuinely positive attitude
Comfort with ambiguity — you can pivot when the business needs it, without losing your cool

Responsibilities

Help build and launch email, SMS, and paid media campaigns that tell our brand story and get people to actually click, buy, and come back for more.
Keep our triggered flows, abandoned cart sequences, and retention automations humming — tweaking and testing along the way.
Help manage the CRM and performance marketing calendar so the whole team knows what's launching when (no surprises, just good vibes and good timing).
Pull reports, track ROAS/LTV, and help turn numbers into real insights — partnering with our Senior Manager to figure out what's working and what to try next.
Team up with brand and digital partners on campaigns that support big moments — think store locator pushes, local offers, and co-branded promos.
Help execute and QA in-app CRM and shop campaigns so every offer lands exactly right.
Keep an eye on engagement metrics and flag what's heating up or cooling down — you'll be one of the first to spot an opportunity.
Understand how your work ladders up to DTC and retail goals, so your campaigns aren't just busy work — they matter.
Get curious with A/B tests across creative, audiences, copy, and landing pages. Half the fun is finding out what actually works.
Own QA for CRM assets and campaign tracking so everything looks right and works right, every time.