Associate Marketing Manager, CRM (Individual Contributor)

International Dairy Queen, Inc.•Bloomington, MN

1d•$68,715 - $82,458•Hybrid

About The Position

We have an exciting opportunity available for an Associate Marketing Manager, CRM based out of our corporate headquarters in Bloomington, MN. This is a unique opportunity to help drive one of DQ's key strategic initiatives, joining a highly visible team to build the brand's digital portfolio from the ground up and shaping the future of our digital strategy. The Associate Marketing Manager, Customer Relationship Management (CRM) plays a critical role in executing IDQ’s outbound direct-to-consumer marketing. They plan and deliver campaigns that influence customer behavior, drive brand loyalty, and increase sales. The ideal candidate will be familiar with CRM best practices, be able to lead and manage multiple projects simultaneously, and work cross-functionally with a growth mindset. This position will drive strategy for DQ's owned CRM channels, including email, push notifications, SMS/MMS, and other app-based messaging. This position will lead campaign management, calendar planning, and marketing communications supporting the DQ Brand. The ideal candidate will be highly motivated to drive CRM automation strategies and digital marketing for this iconic brand. They will know how to tailor messaging and create compelling marketing campaigns, all with a keen focus on driving incremental visits, higher check size and increasing brand love through engaging messaging.

Requirements

3-5 years CRM experience.
Bachelor's degree in marketing, communications, or related course of study.
Proven track record for successful management of projects from conception to completion.
Experience with customer lifecycle and/or promotional strategy.
Knowledgeable in marketing automation, database tools, and CRM analytics.
Experience fostering effective partnerships with agency and/or vendor partners.
Excellent organizational and time management skills with the ability to thrive in a fast-paced environment and to manage multiple, competing priorities.
Keen attention to detail is essential.
Ability to work both independently and collaboratively, building and maintaining cross-functional partnerships.
Strong writing and proofreading communication skills.
Self-starter and quick learner with an eagerness to consistently meet and exceed objectives.

Nice To Haves

Experience with Braze a plus.

Responsibilities

Act as the subject matter expert for digital channel marketing as it pertains to large, branded activations.
Partner with internal and external stakeholders to ensure all campaign deliverables follow strategic plans, meet brand standards, and help achieve digital marketing goals.
Oversee the planning and management of the CRM campaign calendar.
Review campaign performance and suggest opportunities for program enhancement/improvement.
Support the development of ongoing test initiatives that drive incremental revenue and improvements in digital engagement.
Demonstrate solid technical skills and knowledge of CRM tools and data flow as it pertains to our email and app messaging.
Develop digital marketing best practices to protect consumer data and ensure compliance with CAN-SPAM, ADA, and SMS regulations.
Manage the internal communications plan and development of communication.
Facilitate the end-to-end processes for CRM initiatives by managing project schedules and tracking progress from project briefing through to creative development and execution.
Drive improved efficiency through automation and process improvement.
Review all creative for content and design accuracy.
Tests all email, push notifications, and SMS/MMS for functionality prior to deployment.
Monitor and report on email program health to proactively identify and resolve any issues.
Main point of contact for IDQ’s customer support team, addressing inquiries related to CRM initiatives and assisting in issue resolution to ensure overall customer satisfaction.