Hardware Associate Marketing Coordinator

HOUCHENS FOOD GROUP INC•Bowling Green, KY

About The Position

The Associate Marketing Coordinator supports the planning, coordination, and execution of local marketing initiatives for company-operated Ace Hardware locations. The position develops and publishes social media content and coordinates local advertising campaigns that complement Ace Hardware’s national marketing programs. It also helps ensure marketing expenses are accurately documented and assigned to the appropriate stores, campaigns, and accounts. The role works closely with Marketing, Store Operations, Finance, Ace Hardware corporate partners, and external vendors to support consistent brand execution, strengthen local market awareness, and drive customer engagement and store traffic.

Requirements

Proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Word.
Strong writing, editing, and storytelling skills.
Understanding of social media platforms and content best practices.
Basic knowledge of email marketing, social media, and digital campaign execution.
Creative thinking and attention to detail.
Analytical mindset and ability to interpret performance data.
Strong organizational and time management skills.
Collaborative team player with strong communication skills.

Nice To Haves

An associate or bachelor’s degree in Marketing, Communications, Business, Advertising, Finance, or a related field.
Previous internship, part-time, volunteer, or professional experience in marketing, social media, retail, administration, or accounting support.
Relevant coursework or project experience; entry-level candidates with such experience will be considered.
Experience using social media platforms for a business, organization, or school group.
Basic experience reviewing invoices, tracking expenses, or maintaining financial records.
Retail, hardware, home improvement, or multi-location business experience.
Experience with Canva, Adobe Creative Suite, social media scheduling tools, or digital advertising platforms.

Responsibilities

Create, schedule, and publish social media content for company-operated Ace Hardware locations.
Develop content highlighting products, promotions, seasonal needs, community involvement, store events, and local team members.
Serve as the point of contact for local stores troubleshooting the Soci scheduler.
Maintain social media content calendars and ensure posts are published accurately and on schedule.
Monitor social media comments, messages, and customer interactions, escalating questions or concerns when appropriate.
Ensure social media content follows company standards and Ace Hardware brand guidelines.
Help track engagement, reach, traffic, and other basic social media performance measures.
Develop local advertising campaigns that supplement Ace Hardware’s national marketing campaigns and calendar.
Coordinate local marketing activities across social media, digital advertising, print, radio, direct mail, community sponsorships, and in-store materials.
Support advertising initiatives for seasonal promotions, grand openings, store events, community partnerships, and local sales opportunities.
Coordinate campaign deadlines, creative materials, and store information with cross-functional teams.
Proofread advertising materials for accuracy, including dates, pricing, locations, product information, and promotional details.
Help distribute approved campaign materials and instructions to participating stores.
Maintain organized files of advertisements, campaign plans, approvals, and completed marketing materials.
Review Ace Hardware corporate marketing calendars, promotional materials, and campaign resources.
Assist stores with implementing national campaigns locally and coordinate with store teams to ensure materials are received, displayed, and used appropriately.
Identify opportunities to extend national campaigns through locally relevant content and advertising.
Communicate campaign timelines, requirements, and updates to internal stakeholders.
Review marketing invoices, receipts, purchase documentation, and related expense records for completeness and accuracy.
Ensure marketing expenses are assigned to the correct cost center and account.
Maintain organized records of campaign spending, vendor charges, reimbursements, and supporting documentation.
Work with Marketing, Finance, Accounts Payable, and store teams to resolve expense discrepancies.
Help track actual campaign expenses against approved budgets.
Prepare basic expense summaries and reports for management review.