Hardware Associate Marketing Coordinator

Houchens Food Group • Bowling Green, KY

8d

About The Position

The Associate Marketing Coordinator supports planning, coordination, and execution of local marketing initiatives for company-operated Ace Hardware locations. The role creates social media content and local advertising campaigns that complement Ace Hardware’s national marketing programs, and helps ensure marketing expenses are documented and allocated to the appropriate stores, campaigns, and accounts. The position works with Marketing, Store Operations, Finance, Ace Hardware corporate partners, and external vendors to support consistent brand execution, local market awareness, customer engagement, and store traffic.

Responsibilities include creating, scheduling, and publishing social media content; maintaining content calendars; monitoring customer interactions; and helping track basic performance measures. The coordinator develops and coordinates local campaigns across channels, supports national campaign implementation, and manages campaign materials, deadlines, and communications with stores and internal teams. The position also reviews marketing expense documentation, helps resolve discrepancies, tracks spending against budgets, and prepares basic expense summaries and reports.

Requirements

• Strong writing, editing, and storytelling skills.
• Understanding of social media platforms and content best practices.
• Basic knowledge of email marketing, social media, and digital campaign execution.
• Creative thinking and attention to detail.
• Analytical mindset and ability to interpret performance data.
• Strong organizational and time management skills.
• Collaborative approach and strong communication skills.
• Proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Word.

Nice To Haves

• Associate or bachelor’s degree in Marketing, Communications, Business, Advertising, Finance, or a related field preferred.
• Previous internship, part-time, volunteer, or professional experience in marketing, social media, retail, administration, or accounting support preferred; entry-level candidates with relevant coursework or project experience will be considered.
• Experience using social media platforms for a business, organization, or school group preferred.
• Basic experience reviewing invoices, tracking expenses, or maintaining financial records helpful.
• Retail, hardware, home improvement, or multi-location business experience is a plus.
• Experience with Canva, Adobe Creative Suite, social media scheduling tools, or digital advertising platforms is a plus.

Responsibilities

• Create, schedule, and publish social media content for company-operated Ace Hardware locations.
• Develop content highlighting products, promotions, seasonal needs, community involvement, store events, and local team members.
• Serve as the point of contact for local stores troubleshooting the Soci scheduler.
• Maintain social media content calendars and ensure posts are published accurately and on schedule.
• Monitor social media comments, messages, and customer interactions, escalating questions or concerns when appropriate.
• Ensure social media content follows company standards and Ace Hardware brand guidelines.
• Assist with tracking engagement, reach, traffic, and other basic social media performance measures.
• Develop local advertising campaigns that supplement Ace Hardware’s national marketing calendar and campaigns.
• Coordinate local marketing activities across social media, digital advertising, print, radio, direct mail, community sponsorships, and in-store materials.
• Support advertising initiatives for seasonal promotions, grand openings, store events, community partnerships, and local sales opportunities.
• Coordinate campaign deadlines, creative materials, and store information with cross-functional teams.
• Proofread advertising materials for accuracy, including dates, pricing, locations, product information, and promotional details.
• Distribute approved campaign materials and instructions to participating stores.
• Maintain organized files of advertisements, campaign plans, approvals, and completed marketing materials.
• Review Ace Hardware corporate marketing calendars, promotional materials, and campaign resources.
• Assist stores with implementing national campaigns locally and coordinate the receipt, display, and appropriate use of campaign materials.
• Identify opportunities to extend national campaigns through locally relevant content and advertising.
• Communicate campaign timelines, requirements, and updates to internal stakeholders.
• Review marketing invoices, receipts, purchase documentation, and related expense records for completeness and accuracy.
• Ensure marketing expenses are assigned to the correct cost center and account.
• Maintain records of campaign spending, vendor charges, reimbursements, and supporting documentation.
• Work with Marketing, Finance, Accounts Payable, and store teams to resolve expense discrepancies.
• Assist with tracking actual campaign expenses against approved budgets.
• Prepare basic expense summaries and reports for management review.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed