Associate, Marketing Analytics

Girl Scouts of the USA•,

2d•$52,800 - $85,000•Remote

About The Position

Girl Scouts of the USA (GSUSA) is seeking a highly analytical and detail-oriented Associate, Marketing Analytics to join their Marketing department. This role will play a pivotal part in driving data-informed campaign strategy and is designed for a rising analytics professional who thrives at the intersection of marketing performance, customer journey analysis, and cross-functional collaboration. As a key contributor to digital marketing initiatives, the Associate will analyze and optimize campaigns across various digital channels, partnering closely with the Analytics & Insights team for unified measurement and strategic alignment. The Marketing team at GSUSA is crucial for maintaining the Girl Scout brand's relevance, visibility, and engagement with current audiences.

Requirements

Bachelor’s degree or equivalent experience
3+ years of experience in digital marketing or a related field.
Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation.
Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools).
Ability to support A/B testing, audience segmentation, and creative performance analysis.
Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
Skilled in crafting narrative-driven reports that combine data insights with business context.
Ability to translate campaign data into actionable insights that inform strategy and execution.
Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.
Highly organized, detail-oriented, and proactive.
Advanced proficiency in Google Looker Studio (formerly Data Studio) for building interactive, stakeholder-specific dashboards.
Advanced proficiency in Microsoft Excel
Proficiency in Office 365, Google Analytics 4, and Google Tag Manager.

Nice To Haves

Working knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus.
Google Analytics 4 certification

Responsibilities

Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time.
Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers.
Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.
Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools.
Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists.
Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging.
Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities.
Maintain expertise in GA4, GTM, SQL, and marketing analytics platforms to ensure data integrity and scalability.
Translate data insights into strategic recommendations that inform campaign planning, budget allocation, audience segmentation, and creative direction.
Act as a data consultant within the marketing team, proactively identifying opportunities to improve funnel efficiency and customer acquisition.
Work closely with teams across the organization to align data governance, attribution modeling, and forecasting methodologies.
Co-develop frameworks for measuring brand lift, customer lifetime value, and multi-touch attribution across digital ecosystems.
Ensure consistent taxonomy and tagging across departments to enable unified reporting and holistic performance measurement.
Collaborate with IT and data engineering teams to troubleshoot data pipelines, enhance integrations, and support advanced analytics initiatives.

Benefits

20+ days of paid time off
2 floating holidays
9 workplace holidays
Paid holiday year-end office closure between Christmas and New Year's
Medical and Behavioral Health Coverage
Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
Dental and vision coverage
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
Company-paid life insurance
Flexible work arrangements
12 weeks of paid parental leave
401(K) with company match
Short- and Long-Term Disability for salary continuation
Health and Wellness Classes and Activities throughout the year