Associate Marketing Analyst

Graco•Minneapolis, MN

6d•$54,300 - $95,100•Hybrid

About The Position

The Associate Marketing Analyst - E-Commerce will drive qualitative analysis for Graco’s Ecommerce and Digital CX platforms. Utilizing reporting tools to manage, ingest and analyze data; and present findings on customer experience and loyalty data. The data will be ingested from a variety of sources such as web traffic, paid media platforms, custom surveys, ratings and reviews, chat information, and more. The Associate Marketing Analyst - E-Commerce will work within the Marketing Data & Analytics team; and will be responsible for delivering concise and sharable insights to internal stakeholders on the central marketing and business unit teams.

Requirements

Bachelor’s degree in data analytics, business, communications, marketing, related field, or equivalent experience.
Demonstrated experience in consumer insights, customer loyalty, qualitative/quantitative analysis, or digital marketing analytics role.
Advanced Excel and Microsoft 365 skills.
Strong analytical and quantitative problem-solving ability.
Excellent communication skills, with the ability to present data-driven insights to non-technical audiences.
A motivated self-starter with willingness and ability to stay up to date with the latest trends, techniques, and tools in data analysis, machine learning, and business intelligence.

Nice To Haves

Global industrial manufacturing experience and knowledge.
Use of AI models to enhance reporting.
Experience in Adobe Analytics/Adobe Experience Platform.
Working knowledge of business analytics and data science methods.
Data management and analytics tools like SQL, R, Python, and Snowflake.

Responsibilities

Compile, analyze, and report on web traffic, e-commerce, product information, sales, and more.
Deliver insights across Graco’s marketing organization.
Utilize data visualization tools and techniques to develop comprehensive and standardized dashboards to present key metrics and trends in a clear, engaging manner that supports strategic decision-making.
Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies.
Concisely and clearly report findings to a wide range of business stakeholders to drive One Graco business strategy.
Understand when and how to automate reporting needs.
Deliver insights across customer feedback platforms, providing detailed reports to stakeholders.
Create and share reporting requirements with partner teams tasked with building and maintaining data solutions.
Manage requests to the marketing team using project management tools.
Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion.
Work with social media, web design, communications, and other experts to analyze trends and recommend improvements.
Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience.