Associate Managing Consultant, Advisors & Consulting Services, Marketing (Fintech Focus)

Mastercard•Purchase, NY

8d•$118,000 - $176,000•Hybrid

About The Position

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Requirements

Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
Problem solving and user centric mentality, bringing creative solutions to complex challenges
Proven capability in data analysis, translating raw data into actionable insights
Experience working with Fintech segment and/or startup environments, and able to identify and address these clients’ unique challenges and requirements
Track record in managing client accounts and leading digital marketing solutions
Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
Ability to perform multiple tasks with multiple clients in a deadline-driven environment
Ability to work in a fast-paced, high-traffic environment and maintain a can-do, proactive attitude
Thrive in a matrix organization structure, manage internal and external stakeholders effectively
Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
Ability to communicate effectively in English and the local office language (if applicable)
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Ability to travel to client sites on a semi-regular basis

Nice To Haves

Market savvy, understanding emerging trends and using market opportunities
Prior experience in UX/UI optimization a plus

Responsibilities

Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
Support marketing engagements with the Fintech segment, including go-to-market strategy and launch activities
Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
16 weeks of new parent leave
up to 20 days of bereavement leave
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement