Managing Director, Marketing Services

HugeInc

3h•Remote

About The Position

Marketing Services at Huge is a 50+ person team of Media Strategists, MarTech/MarOps experts, and Content Producers who sit within the Global Strategy Craft. As a priority offering and critical component to driving value for our clients, we’re ready to disrupt the status quo and radically modernize the discipline. This role is designed for a future-state marketing strategist who understands the marketing landscape and how to innovate it for the AI era of business, ensuring they not only inspire change but expertly craft and operationalize it. To supercharge our collaboration with each other, every member of the Strategy Craft at Huge shares a common approach-- we’re creative, non-linear thinkers who connect the dots in new ways. We develop strategies rooted in insights and storytelling that resonate with our clients, inspire action, and drive outcomes. We’re systems thinkers with a keen ability to see the big picture and understand how the parts connect. Marketing Services an integrated practice designed to bridge the gap between brand expression and business results. We treat the modern marketing stack as power for creative expression, using data, technology, and AI to orchestrate connected journeys that turn strangers into customer advocates. Whether it’s B2B pipeline acceleration or B2C transformation, we design systems that don't just reach audiences, but move them. The Managing Director, Marketing Services is a commercial-first leader responsible for the strategic and operational evolution of our performance and integrated marketing craft. You are a translator, equally comfortable discussing LTV and brand affinity with a CMO as you are discussing data strategy & architecture and MarTech workflows with a CTO. As a Managing Director, you’re a transformation agent who doesn't simply manage media executions, you orchestrate full-funnel ecosystems. You bring a player-coach mindset to a high-growth environment, striking the perfect balance between high-level portfolio stewardship and a deep, intuitive understanding of the technical work happening on the ground. This position reports to the global EVP of Strategy and Insights.

Requirements

Established experience as a Head of Performance Marketing or Integrated Marketing, with a track record of driving both brand-level awareness and measurable contribution (pipeline, ROAS, CLTV, etc.).
AI native mindset: Demonstrated confidence with using AI to transform marketing delivery, automate performance tracking, or sharpen MarTech stack efficiency.
Omni-Channel Orchestration: In-depth experience across the full media landscape including paid search, programmatic, native, content syndication, CTV, DOOH, partner direct, paid social. You know how to harmonize paid, owned, and earned channels—including organic social, influencer, and SEO- to ensure a unified brand voice and a frictionless experience across both B2B and B2C ecosystems.
Full funnel Orchestration & Connected Journey: Proven expertise in connected journey mapping, using CRM to trigger automated cross channel experiences, e.g. design strategies where a media touchpoint triggers a personalized email or web journey- not just siloed channel planning.
Experience in B2C and B2B on programs ranging from brand lift to measurable pipeline contribution.
A "Player-Coach" philosophy: Ability to to manage multiple high-stakes accounts simultaneously, knowing exactly when to get into the weeds and when to lead from 30,000 feet.
“Always On” performance mindset: Proven execution of real-time optimization and the day-to-day and minute to minute, always on involvement the team has with clients to meet targets and/or finding ways to automate this with AI.
Media Buying & Tech Fluency: Experience with the buying side, and making sure data is fueling media and decisions.
Understand the technical nuances of tracking, tagging, data-flow to ensure MarTech Investments are driving media performance (ROI) and audience targeting.
Views the tech stack as a creative mechanism for brand expression, understand how each channel impacts brand affinity, CLTV, and customer lifecycle
Strategic Systems Oversight: Ability to lead a multi-disciplinary team through complex CRM migrations, personalization strategies, and content workflows. They should treat the tech stack as a creative material for brand expression.
Client Empathy: Ability to support client relationships as executive sponsor in retainers, helping to manage weekly, monthly, quarterly goals targets for performance in media

Responsibilities

Lead the transformation of AI in Marketing Services workflows by integrating AI into the strategy and delivery of media strategy, martech, marketing operations, and content production, finding efficiencies in real-time optimization and driving outsized impact for clients
Orchestrate connected journeys beyond silo-ed channel planning, bringing together cross-channel experiences where paid media channels tie not just to acquisition, but also into owned nurture campaigns to extend retention and growth through channels like email and SMS.
Act as a commercial partner to our clients, ensuring that media buying and tech investments are fueling measurable ROI, brand lift, and long-term Customer Lifetime Value (CLTV).
Lead Strategic systems oversight and navigate complex CRM migrations and personalization strategies, treating the tech stack as a creative mechanism for brand expression and increased business impact.
Ensure data-flow, tracking, and tagging are not just "functioning," but are actively sharpening audience targeting and brand affinity.
Ensure media strategy and buying teams are not only crafting annual and quarterly media plans, but have the process tools, and technology to ensure buying delivers on and extends performance forecasted in planning.
Maintain a relentless performance mindset, fostering a culture of minute-to-minute optimization while identifying opportunities to automate "the boring" so the team can focus on "the bold."