Associate Manager, Toy Marketing - Signature Barbie

Mattel • El Segundo, CA

5h • $110,000 - $125,000 • Onsite

About The Position

Partner with the Toy Marketing Manager to lead product strategy and development for the Barbie Signature portfolio. This role is primarily product-focused, owning the end-to-end lifecycle from concept to launch—shaping premium, collector-driven offerings rooted in pop culture, fan insights, and strategic partnerships. You will operate at the intersection of product, commercial strategy, and licensing to bring culturally relevant, high-quality products to market.

Requirements

• 5+ years experience in product marketing, product management, or product development, ideally within toys, collectibles, or entertainment.
• Experience with commercial strategy (retail, DTC) and/or licensor-side brand management strongly preferred.
• Strong understanding of the product development lifecycle, with experience bringing products from concept to launch.
• Demonstrated ability to translate pop culture, fandoms, and trends into relevant product opportunities.
• Experience working cross-functionally with design, development, commercial teams, and external partners.
• Strong business and financial acumen, including pricing, forecasting, and SKU productivity.
• Knowledge of retail and distribution channels (mass, specialty, e-commerce).
• Strong project management, communication, and storytelling skills, with the ability to influence stakeholders.
• Proficiency in PowerPoint, Excel, Word, and Outlook.

Responsibilities

• Support development of Signature product strategy and roadmap, focused on premium, collector-driven segments informed by cultural trends and fan insights.
• Own product positioning, pricing, and segmentation, ensuring alignment with brand equity, consumer value perception, and competitive landscape.
• Lead end-to-end product development in partnership with Design & Packaging, from concept through launch, ensuring quality and brand alignment.
• Translate consumer, fan, and cultural insights into actionable product concepts, features, and storytelling.
• Collaborate with licensing partners, external stakeholders, and commercial teams to ensure alignment on product strategy and successful go-to-market execution.
• Own and track business performance (revenue, margin, SKU productivity), applying a strong understanding of premium product dynamics.

Benefits

• competitive total pay programs
• comprehensive benefits
• resources to help empower a culture where every employee can reach their full potential

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees