Associate Manager, Social Media & Audience Growth
About The Position
Simon & Schuster’s Corporate Marketing division is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content, community building, and audience development. Reporting to the Senior Manager, Social Media & Audience Growth, this role is an integral member of Simon & Schuster's Social Media & Audience Growth team, supporting the day-to-day management of our corporate social channels while helping create compelling content, foster reader communities, and identify new opportunities for book discovery. This is an ideal opportunity for a creative, curious marketer who loves social media, internet culture, and books—and is excited to grow into a strategic social media leader.
Requirements
- 2–4 years of experience in social media, digital marketing, communications, or content marketing.
- Experience managing social media accounts for a brand, publisher, agency, or media company.
- Strong writing, editing, and copywriting skills.
- Experience creating social-first content, including photography, graphics, and short-form video.
- Familiarity with social publishing and analytics platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
- Excellent organizational and project management skills with strong attention to detail.
- A collaborative mindset and enthusiasm for experimenting with new ideas.
- A passion for books, publishing, internet culture, and connecting readers to stories.
Responsibilities
- Manage the day-to-day strategy and execution for several of Simon & Schuster's corporate social platforms, including LinkedIn, X, Pinterest, BlueSky, and Instagram Broadcast Channels and Facebook Groups, while supporting broader publishing efforts across the team.
- Plan, write, publish, and optimize daily social content.
- Maintain editorial calendars through Airtable and Sprout Social.
- Monitor platform performance and identify opportunities to improve engagement.
- Stay current on platform features, trends, and best practices.
- Cultivate an engaged, welcoming, and thoughtful online community by monitoring and responding to comments, direct messages, and audience questions across Simon & Schuster's corporate social channels.
- Identify opportunities to deepen reader engagement and encourage conversation.
- Escalate customer service or sensitive issues to the appropriate internal teams when necessary.
- Share audience feedback and recurring themes with the broader Social Media & Audience Growth team.
- Help readers discover books across Simon & Schuster's publishing program by identifying opportunities to amplify frontlist and backlist titles.
- Support corporate campaigns that extend imprint and author marketing initiatives.
- Gather and organize marketing assets from imprints and authors.
- Contribute creative ideas that connect books to cultural moments and reader interests.
- Create and produce content across corporate channels, including graphics, photography, short-form video, and written social content.
- Assist with content capture at author events, consumer festivals, book launches, and other company initiatives.
- Support content production alongside the Video Production and Design teams.
- Experiment with new formats, trends, and storytelling techniques.
- Grow Simon & Schuster's online community by monitoring audience behavior and engagement trends.
- Support editorial programming that encourages conversation and book discovery.
- Assist with performance reporting and audience insights.
- Help identify opportunities to participate in relevant cultural conversations.
- Strengthen both internal marketing community and external relationships by maintaining the Corporate Social Wiki and platform best practice guides.
- Develop educational resources for authors, imprints, and internal stakeholders.
- Assist the Senior Manager, Multicultural Marketing with influencer, partnership, and book club outreach.
- Support the Social Media All Hands meeting through research, documentation, and presentation materials.
- Monitor performance across platforms.
- Share audience insights and emerging trends with the team.
- Help identify opportunities to improve workflows and content performance.
- Continuously learn about new platforms, tools, and technologies that strengthen the social media presence.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
