Associate Manager, Social Media and Influencer

Sazerac Company•Jeffersontown, KY

17h•Remote

About The Position

As an Associate Manager, Social Media and Influencer, you will play a critical role on Sazerac's global communications team by acting as gate keeper and liaison between our brands and their audiences via social media platforms, such as TikTok, X, IG, FB, YouTube and other communication platforms. You will lead on crafting influencer strategies across priority brands and will oversee all elements of program implementation and execution, including measurement/reporting. In addition, this role will lead in creating compelling social content for priority brands, directing photo shoots, editing video, scheduling posts, developing and analyzing reports to identify key insights for future action, conducting social media listening, channel engagement, community management, as well as mentorship and oversight of junior team members and interns. Sazerac Company has almost 400 years of rich history, thriving as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year, producing and marketing award-winning bourbons and whiskeys, and owning many popular brands across a range of spirits. The company is proud of its award-winning culture and distilleries, offering extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Requirements

Bachelor’s degree in business, marketing, or related field
4+ years relevant social media experience including advanced understanding of Facebook, Twitter, TikTok, and Instagram
Experience using tools to measure social media ROI and create reporting (Sprinklr, Hootsuite, Sprout Social, and Google Analytics, etc.)
Expertise using content management tools such as HeyOrca, Sprout Social, etc.

Nice To Haves

Action taker who stays ahead of the curve on new social media trends and best practices - agency experience considered a plus
Advanced understanding of Influencer programming and engagement metrics and relevant tools (Tagger, etc.)
Demonstrated active learner with the ability to make independent observations, "connect the dots" and identify and resolve problems in a timely manner

Responsibilities

Implement and optimize communication and engagement strategies for multiple brands across all relevant social media channels to inform and engage the brands' diverse audiences.
Proactively assess the social landscape in an ongoing way; identify, suggest and activate social-first programs that align with content, moments, collaborations, etc. that relevant to our consumers.
Partner with total social media team to evolve and refine best practice social media guidelines and processes to ensure consistency including brand voice and tone.
Build brand affinity and relevance by developing and maintaining social media content calendars; generate, edit, plan, publish and share engaging content in alignment with established strategies.
Creation and/or oversight of social content for use in paid media campaigns and for brand-owned channels.
Lead on crafting influencer strategies across priority brands and will oversee all elements of program implementation and execution, including measurement/reporting.
Lead in creating compelling social content for priority brands, directing photo shoots, editing video, scheduling posts, developing and analyzing reports to identify key insights for future action, conducting social media listening, channel engagement, community management.
Mentorship and oversight of junior team members and interns.