Associate Manager, Media & Omni Channel Manager

Mizkan America•Schaumburg, IL

25d•$100,000 - $140,000•Hybrid

About The Position

The Associate Manager, Media and Omni-Channel Marketing connects brand strategy, media investment, and shopper activation to deliver consistent consumer experiences across digital and physical touchpoints. This role executes and optimizes omnichannel strategies across retail partners, manages media performance and budgets, and translates brand strategy into activation plans that drive awareness, conversion, growth, and brand presence both online and in store. The role supports shopper programs at the top six customers and works with agencies and cross-functional partners to deliver high-quality customer experiences. The position is based at Mizkan America’s corporate office in Schaumburg, Illinois, with a hybrid schedule. Employees work onsite Tuesday through Thursday; additional onsite attendance, schedule flexibility, or business travel may occasionally be required. The scheduled workweek is at least 40 hours, Monday through Friday, with core hours from 9:00 a.m. to 3:00 p.m. Central Time and flexible start and end times between 6:00 a.m. and 9:00 p.m. Travel may be up to 15%.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 4 years of experience in marketing and marketing communications.
Experience managing one or more brands.
Experience managing and executing key elements of brand plans, including strategy, selling, and execution.
Strong business acumen and analytical skills.
Strong sense of urgency.
Excellent written and verbal communication and presentation skills.
Highly organized, with the ability to manage multiple projects simultaneously.
Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.

Nice To Haves

MBA with a Marketing concentration.
Marketing and marketing communications experience in the CPG food industry, preferably with a well-known brand or company.

Responsibilities

Support media planning decisions, including budget allocation, channel mix, audience targeting, and flighting strategies for Signature Brands.
Partner with agencies to build and refine integrated media plans aligned with brand and commercial objectives.
Identify opportunities to improve effectiveness across the funnel, from traffic generation to conversion and retention.
Structure campaigns to drive incremental growth, new-to-brand acquisition, and share gains.
Contribute to full-funnel media strategies across key retail partners, including Amazon, Walmart, Kroger, and Instacart, supporting drive periods and key marketing tentpoles.
Support comprehensive brand plans that advance growth and profit objectives.
Manage day-to-day campaign activation across channels.
Continuously optimize campaigns to improve impact, effectiveness, conversion, consumer acquisition, brand love, and engagement.
Use performance data and insights to inform ongoing media strategy and future planning cycles.
Test and scale new capabilities, formats, and platforms to drive competitive advantage.
Manage omnichannel media and shopper marketing budgets across key retailers and initiatives.
Track and optimize spending to align with brand priorities and financial targets.
Maintain budget trackers and contribute to monthly and quarterly replanning.
Identify opportunities to reallocate investments to maximize impact and efficiency.
Coach and mentor associate brand managers.
Perform other duties that support the team, department, or organization, including cross-functional initiatives, process improvements, and special projects.