Associate Director, Channel Strategy - Media (US)

AstraZeneca • Wilmington, DE

5d • Hybrid

About The Position

The Associate Director, Channel Strategy will connect channels across the US market to create coherent, measurable experiences that move healthcare professionals and patients from discovery to action. The role translates business priorities into connected recommendations and partners with commercial leaders, brand teams, customer experience, analytics, and agencies to build scalable frameworks, guide investment decisions, and advance customer-centered engagement.

The position supports channel strategy across paid, owned, earned, and emerging digital channels, bringing media, web, search, content, CRM, and digital customer engagement together across customer journeys. It also contributes to digital presence recommendations for AI-influenced discovery and changing search behavior, channel strategy frameworks and governance, investment prioritization, performance measurement, innovation scouting, and day-to-day program coordination.

The role is part of a fast-paced, science-driven commercial community and works across therapy areas and functions. The company expects an average minimum of three days per week in the office while offering flexibility. The posting describes opportunities to build leadership capabilities and contribute to customer experiences for patients and healthcare professionals.

Requirements

• Bachelor’s degree.
• Six years of experience in channel strategy, media strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Experience supporting cross-functional strategic initiatives in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Experience translating business and customer needs into clear recommendations and actionable plans.
• Experience with measurement and performance evaluation, including KPI development and using data to guide decisions.
• Strong stakeholder management, communication, and collaboration skills.

Nice To Haves

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including HCP and patient engagement in a compliant environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and the role of authoritative content in visibility and trust.
• Familiarity with paid, owned, and earned channel planning.
• Experience working with agencies, analytics partners, and cross-functional commercial teams.
• Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches.

Responsibilities

• Support development of a connected US channel strategy that links paid, owned, earned, and emerging digital channels to business objectives and brand priorities.
• Help brands move from siloed decisions to journey-led media planning for audiences including healthcare professionals and patients.
• Partner with business collaborators, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners to align channel strategy with portfolio needs and coordinate execution.
• Develop recommendations for adapting the digital footprint to changing customer behavior, AI-powered discovery, evolving search patterns, and the need for authoritative, well-structured content.
• Support the creation of channel strategy frameworks, playbooks, and governance principles that improve consistency, compliance, and scalability across brands and business units.
• Contribute analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights.
• Partner with analytics and marketing sciences on measurement frameworks, metric development, and continuous optimization so channel decisions are evidence-based.
• Identify and evaluate opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement.
• Coordinate internal teams and agencies, develop materials, synthesize inputs, and track progress to keep workstreams on pace and on target.

What This Job Offers

• Job Type: Full-time
• Career Level: Director