Associate Manager Marketing - Food Service

Tyson Foods, Inc.•Springdale, AR

About The Position

The Associate Manager, Foodservice Marketing supports the development and execution of branded marketing programs across foodservice channels. Reporting to a Senior Manager, this role translates established brand and business strategies into actionable marketing activities that address operator needs, encourage product adoption, and support sales growth. Under the Senior Manager’s direction, the Associate Manager coordinates assigned campaign components, operator solutions, and customer-facing programs, including sales tools, promotions, and digital content. The role tracks project spending and coordinates agency deliverables, partnering with Sales, Culinary, R&D, and Operations to help ensure programs are relevant, practical, and easy for operators to execute. This is an individual-contributor role with no direct reports. It includes approximately 5–7 trips annually for customer meetings and trade shows. Relocation assistance is eligible. Candidates must be willing and able to perform the physical requirements of the job, with or without reasonable accommodation.

Requirements

Bachelor’s degree in marketing, business, or a related field.
Two years of marketing or related experience.
Experience contributing to marketing campaigns, customer marketing, or operator-focused projects.
Strong organizational skills, attention to detail, and ability to coordinate projects and deadlines.
Ability to apply brand direction and operator insights to practical marketing materials and activities.
Ability to collaborate with cross-functional partners and coordinate deliverables with external agencies.
Strong written and verbal communication skills, including incorporating feedback and providing clear project updates.
Proficiency in Microsoft Office.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

Marketing or related experience in foodservice, consumer packaged goods, or a related industry.
Familiarity with digital marketing tools.

Responsibilities

Support the development and execution of branded foodservice marketing campaigns for prepared foods, including seasonal programs, operator solutions, and product launches.
Apply established brand direction and operator insights to marketing materials and activities addressing ease of preparation, menu versatility, labor savings, and profitability.
Coordinate marketing activities across QSR, Convenience, K-12, Healthcare, and Commercial channels according to agreed plans and priorities.
Review marketing materials for alignment with brand standards and operator needs, incorporate feedback, and obtain approvals before release.
Coordinate operator-focused materials and solutions, including selling tools, menu concepts, merchandising, equipment program materials, and promotional materials.
Support Sales and Category teams in creating customer-specific materials and programs for sell-in, menu placement, and volume growth.
Prepare materials and coordinate logistics for customer presentations, sales meetings, and foodservice trade shows; participate as needed.
Coordinate input from Culinary, R&D, and Operations for operator-ready solutions, escalating questions and barriers to the Senior Manager.
Coordinate day-to-day agency activities for assigned deliverables, including feedback, timelines, and project status updates.
Draft agency briefs using agreed campaign objectives for Senior Manager review, and track deliverables against approved timelines and budgets.
Maintain project schedules, coordinate assigned deliverables, and flag scope changes, competing priorities, and timing risks to the Senior Manager.
Track spending and invoices against approved project budgets, flag variances, and obtain approval for scope or spending changes.
Compile market data, operator insights, and performance metrics to support campaign execution and identify potential improvements for Senior Manager review.
Work with insights and analytics teams to gather program results and summarize learnings and recommendations.
Support test-and-learn activities by coordinating execution, tracking results, and documenting opportunities to improve marketing ROI.
Coordinate with Brand, Digital, Shopper, and Sales teams to align assigned deliverables with integrated marketing plans.
Contribute to team projects, share learnings, and seek feedback to build foodservice marketing capabilities.
Respond to unplanned customer or sales requests, aligning priorities and timing with the Senior Manager.