Associate Manager Marketing - Food Service

Tyson Sales and Distribution•Springdale, AR

About The Position

The Associate Manager, Foodservice Marketing supports the development and execution of branded marketing programs across foodservice channels. Reporting to a Senior Manager, this role translates established brand and business strategies into actionable marketing activities that address operator needs, encourage product adoption, and support sales growth. The Associate Manager coordinates assigned campaign components, operator solutions, sales tools, promotions, and digital content. The role also tracks project spending and coordinates agency deliverables, partnering with Sales, Culinary, R&D, and Operations to help ensure programs are practical and relevant for operators. The position contributes as an individual contributor with no direct reports. It involves approximately 5–7 trips annually, including customer meetings and trade shows. The successful candidate must be willing and able to perform the physical requirements of the job, with or without reasonable accommodation.

Requirements

Bachelor’s degree in marketing, business, or a related field.
At least 2 years of marketing or related experience.
Experience contributing to marketing campaigns, customer marketing, or operator-focused projects.
Strong organizational skills, attention to detail, and ability to coordinate assigned projects and deadlines.
Ability to apply brand direction and operator insights to practical marketing materials and activities.
Ability to collaborate with cross-functional partners and coordinate deliverables with external agencies.
Strong written and verbal communication skills, including ability to incorporate feedback and provide clear project updates.
Proficiency in Microsoft Office.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

Marketing experience in foodservice, consumer packaged goods, or a related industry.
Familiarity with digital marketing tools.

Responsibilities

Support development and execution of branded foodservice marketing campaigns for prepared foods, including seasonal programs, operator solutions, and product launches.
Apply established brand direction and operator insights to assigned marketing materials and activities addressing ease of preparation, menu versatility, labor savings, and profitability.
Coordinate marketing activities across QSR, Convenience, K‑12, Healthcare, and Commercial channels in line with agreed plans and priorities.
Review marketing materials for alignment with brand standards and operator needs, incorporating feedback and obtaining required approvals before release.
Coordinate development of operator-focused materials and solutions, including selling tools, menu concepts, merchandising, equipment program materials, and promotions.
Support Sales and Category teams in developing customer-specific materials and programs for sell-in, menu placement, and volume growth.
Prepare materials and coordinate logistics for customer presentations, sales meetings, and foodservice trade shows; participate as needed.
Coordinate input from Culinary, R&D, and Operations to deliver operator-ready solutions, escalating questions and barriers to the Senior Manager.
Coordinate day-to-day agency activities for assigned deliverables, including feedback, timelines, and status updates.
Draft agency briefs based on agreed campaign objectives for Senior Manager review, and track deliverables against approved timelines and budgets.
Maintain project schedules, coordinate assigned deliverables, and flag scope changes, competing priorities, and timing risks to the Senior Manager.
Track spending and invoices against approved project budgets, flag variances, and obtain approval for changes to scope or spending.
Compile market data, operator insights, and performance metrics to support campaign execution and identify potential improvements for Senior Manager review.
Work with insights and analytics teams to gather program results and summarize learnings and recommendations.
Support test-and-learn activities by coordinating execution, tracking results, and documenting opportunities to improve marketing ROI.
Coordinate with Brand, Digital, Shopper, and Sales teams to align assigned deliverables with integrated marketing plans.
Contribute to team projects, share learnings, and seek feedback to build foodservice marketing capabilities.
Respond to unplanned customer or sales requests, aligning priorities and timing with the Senior Manager.