Associate Manager, Marketing & Account Strategy

Hearst•New York, NY
•Hybrid

About The Position

Hearst is seeking an Associate Manager, Marketing & Account Strategy, within its Style & Design Industry, focused on American Fashion & Design accounts. The role works with Hearst salespeople, campaign strategists, content studio professionals, and other cross-disciplinary partners to develop marketing programs that grow revenue and margins while delivering results for clients. As part of the Style & Design marketing team, the Associate Manager develops integrated marketing opportunities and programs, builds partnerships with salespeople, and identifies prospects for proactive outreach with ideas that can preempt the RFP process. The position is based in New York, NY, with a hybrid work schedule. The base salary range is $66,000–$80,000. The position is not eligible for bonus or commission compensation.

Requirements

  • 2–3+ years of related experience in marketing, advertising, media, account strategy, or a similar field.
  • Experience with both the strategic and executional aspects of marketing proposal development.
  • Strong copywriting skills.
  • Experience reading and interpreting RFPs, media grids, client briefs, and related marketing materials.
  • Strong analytical and strategic thinking skills, including the ability to use data and insights to inform recommendations.
  • Resourcefulness, initiative, and the ability to independently navigate challenges.
  • Strong written and verbal communication skills, including the ability to present ideas and influence senior stakeholders.
  • Highly organized, with the ability to manage multiple priorities in a fast-changing, collaborative environment.
  • A positive, solutions-oriented approach and ability to thrive in a team-focused culture.
  • Proficiency in Microsoft Office, Keynote, and Google Workspace.

Nice To Haves

  • Experience writing client-facing proposals and presentations.
  • Understanding of or interest in Hearst editorial products and the Style & Design industries.

Responsibilities

  • Distill client RFPs and briefs into strategic, compelling marketing proposals.
  • Use data, audience insights, and research to develop informed opportunities and recommendations.
  • Conceptualize and develop partner-specific, cross-platform marketing programs, including custom content, native executions, experiential activations, and direct digital marketing campaigns.
  • Partner with sales, campaign strategy, content studio, and other cross-functional teams to develop integrated marketing solutions.
  • Ensure proposals and program materials meet Hearst standards for brand quality, creativity, storytelling, and execution.
  • Manage post-sale program and event execution, coordinating timelines, deliverables, and stakeholders.
  • Respond to day-to-day requests from sales, staff, and management with clarity, responsiveness, and strategic thinking.
  • Manage project budgets and timelines to support efficient, high-quality delivery.
  • Build successful partnerships with salespeople and identify prospects for proactive marketing ideas.

Benefits

  • Access to innovative training programs, immersive workshops, and industry events.
  • Hybrid work flexibility.
  • Employee Resource Groups and a welcoming workplace.
  • Medical, dental, and vision insurance from Day 1.
  • 401(k) plan with a company match.
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