Associate Manager, Integrated Marketing

KOHO

10d•Remote

About The Position

We're looking for an Associate Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. Reporting to the Senior Manager, Integrated Marketing, you'll be part of a team responsible for the entire marketing funnel at KOHO. From driving awareness of the brand, to adoption of products, this role enables the planning and delivery of best-in-class campaigns while supporting community events and organic social initiatives. You'll work cross-functionally with Product, Creative, and Growth to bring cohesive marketing programs to life, from brief through to performance readout.

Requirements

2-4 years in integrated marketing, product marketing or brand marketing, ideally in fintech, tech, or consumer brands
Proven experience managing multi-channel campaigns including execution
Strong project management instincts with the ability to juggle multiple workstreams and stakeholders simultaneously
Excellent written and verbal communication, with an eye for brand consistency across channels
Deeply familiar with organic social channels such as Meta, TikTok and Reddit
Experience planning and executing community activations (virtual and in person)

Responsibilities

Develop and execute integrated marketing plans for brand campaigns, seasonal moments, and always-on initiatives
Build and execute GTM plans for new features and products driving maximum awareness
Translate strategy into channel-level briefs across paid, owned, and earned touchpoints
Manage campaign timelines, creative reviews, and approvals to keep launches on track
Track campaign performance against KPIs and surface insights that inform future planning
Contribute to content ideation and calendar planning, connecting brand and product storytelling to what resonates on social
Help identify trending moments and cultural opportunities that KOHO can authentically participate in
Respond directly within social channels, such as and connect to user success when applicable
Plan and execute community events (virtual and in-person) that build brand affinity and generate content
Manage event logistics, vendor coordination, promotion plans, budgets, and post-event recaps
Enable community-led feedback for product teams