Associate Manager, Integrated Marketing

DoorDash USA • San Francisco, CA

5h • $108,800 - $160,000 • Remote

About The Position

DoorDash for Business (DDfB) is seeking an Associate Manager for the Integrated Marketing team to own the self-serve marketing strategy. This role involves understanding self-serve customers, their behavior, and managing the customer experience from awareness through retention. The primary focus will be on improving the self-serve onboarding experience and optimizing the entire customer funnel.

Requirements

• 3–6+ years of product marketing or growth marketing experience, ideally in a B2B or self-serve start-up SaaS environment.
• Strong point of view on what makes a self-serve funnel work; experience optimizing conversion, writing in-product copy, and partnering with Product teams.
• Ability to distill complex value propositions into clear, compelling messaging that drives action.
• Data-driven approach, using funnel metrics to identify problems and measure impact.
• Highly organized and self-directed, comfortable managing multiple workstreams without extensive supervision.
• Hands-on experience with product marketing and analytics tools (Pendo, Amplitude, Contentful, FullStory, or similar).

Nice To Haves

• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Own the end-to-end self-serve customer experience, from first touch to activation, by developing positioning, messaging, and in-product marketing that converts and retains self-serve admins/organizers.
• Partner closely with Product to influence the self-serve roadmap, surface customer insights, and ensure in-product surfaces (onboarding flows, empty states, upsell moments) are optimized for conversion.
• Own funnel optimization across the self-serve journey, identifying drop-off points, running messaging experiments, and partnering with Growth and Analytics to improve activation and retention rates.
• Develop and maintain self-serve positioning and messaging that clearly differentiates Meal Manager from competitors and resonates with small-team admins making independent purchase decisions.
• Build the self-serve go-to-market playbook, including landing pages, onboarding emails, in-product prompts, and sales enablement, and iterate based on performance data.
• Develop integrated campaigns aimed at educating, activating, and retaining self-serve customers onto DoorDash for Business.

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off
• Paid sick leave
• Medical benefits
• Dental benefits
• Vision benefits
• 11 paid holidays
• Disability insurance
• Basic life insurance
• Family-forming assistance
• Mental health program
• Equity grants

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level